design

Get the Look:
Future Rider Unity

Peace, Love & Stylish Sneakers

Get the Look:
Mile Rider Sunny Getaway

Versatile Breeze — For the Beach & the Street

Steal the Style

Breezy & Bold:
Deva White

A bright white essential to light up your day

Get the Look:
FUTURE RIDER
Ride On!

Casual and cool get your retro on

Get the Look:
CALI Sport

Level up your femme style

Get the look:
RS-X Puzzle

More colour, less (winter) blues

Dubai's Design
Playground

Celebrity appearances and PUMA product drops "wow" guests at...

Style Rider Cream:
Back to the future

Or: out and about!

Get the Look:
Trailfox Overland

Be the urban warrior

Get the Look:
RS-X Bold

Go Bold with the retrofuturism of PUMA's RS-X Bold

Get the Look:
Storm Adrenaline

A fashionable outfit for your “everyday look” inspired...

Of contemporary art,
uniforms,
and the '90's

Stylish,
Expressive,
and Vegan!

PUMA x SHANTELL MARTIN Muse Maia was awarded the PETA Vegan...

Back in
Basketball

PUMA re-enters category with JAY-Z signed on as creative...

The marathon continues

The PUMA x TMC Collection honors Nipsey Hussle's vision and...

When Fashion
stands up against
Climate Change!

PUMA and ASOS launch sustainable collection with zero carbon...

Fine Art
meets
everyday life

PUMA x SHANTELL MARTIN Drop 2 is on its way

More than
Clothing

PUMA partners with photographer Gunner Stahl to release...

Get in Style
for the full
Solar Eclipse

PUMA launches footwear inspired by the Great American...

Two ways
to style
CELL Stellar

Retro has landed in the Blogosphere

Global football kit
launch makes
a splash

Step Out. Play Loud.

Against
the elements!

Waterproof, light, protective – PUMA’s Winterized...

"Be Prolific"

Illustrator and Graphic Designer Ash Thorp inspires PUMA’s...

PEOPLE

More than
a stylish
silhouette

The story behind the California Style

HOME TURF

“We are a team
of devils”

PUMA launches first jersey for AC MILAN

"Love what
you do"

PUMA STARTS A SERIES OF MONTHLY CREATIVE INTERACTION WITH...

How to recruit
new Design Talents?

EUROPE’S MOST TALENTED DESIGN STUDENTS WORKED TOGETHER...

Can bacteria
make an athlete
faster?

PUMA and MIT Design Lab present biodesign research results

Blue!
Just for Once

An honour and first time blue for goalkeeper legend...

What will our
products look like
in 2030?

Young minds co-creating visions

PEOPLE

Time for
(R)evolution!

PUMA introduces the award-winning evoDISC Glove

Think
about
the box

The PUMA Shoe Boxes that look too good to be true

The
Backpack
that blushes

Innovative F1 Backpack wins Design Award

The
Heart
Breaker

No end in sight! The Heart Success Story continues

Highly
Functional
and Innovative

PUMA Fierce and Tights win Gold Awards at ISPO