Get the Look: PUMA x Rhuigi

Barbershop of Wonders

September 1, 2023

Barbershop of Wonders

September 1, 2023

PUMA and Rhuigi Villaseñor, the man behind the brand RHUDE, team up for the fifth chapter of their ongoing creative partnership. Their latest capsule celebrates the local heroes and community values found throughout the five boroughs of NYC with a barbershop-inspired curation. Inspired by this razor-sharp gear and clean-cut aesthetic we’ve crafted a look that invites you to sit down in the barber’s chair and enjoy.

The Shoes


The collection offers two new approaches to the classic PUMA Clydes, in a fresh blue and white colouring on a tumbled leather upper, a textured suede Formstrip accented by a bold tongue with PUMA branding. We’ve gone with the slick blue option for today’s look.

The whole Outfit

The Outfit


The capsule contains carefully curated pieces crafted with premium materials and detailed with specially designed crests and insignias. There are two matching sets of track jackets and shorts, both adorned in preppy pink and blue pinstripes, as well as collared tops in white and, as seen in today’s look, a rich shade of navy. The chosen blue button-down reps a slick fabric and embroidered NYC crest across the chest. Below comes a pair of casually cool pants, also from the collection. They give off a timeless feel thanks to the double knee panels, varied shading and texture, plus ongoing retro branding. Beneath the collared shirt we’ve paired a drop-stitch knitted tank top in multiple shades of white, also with that preppy and classic striping effect. Overtop comes an oversized denim jacket in an unexpected shade of white. The neutral tone lifts and brightens the outfit amidst the shades of blue, casually complimenting the other layers.

The Accessories


Staying on theme when it comes to honouring the humble heroes and hidden gems of NYC, there’s nothing to stop you from adding some subtle gems of your own to the lineup. A minimalistic sterling silver curb chain is versatile and subtle, ditto for a square face, thick-banded silver ring. Delicate silver studs make a little bit more of a statement, so be sure to wear them with confidence. A supple off-white leather crossbody bag has silver-tone hardware to match the jewellery, while the white shading effortlessly blends with other apparel items.  A classic pair of silver and metal sunglasses once again delivers that timeless style. Finally, a flat brim cap from the capsule effortlessly combines all the elements that we’ve seen elsewhere in the look ─ pinstripe visor, heritage embroidered NYC logo, and sleek co-branding, all wrapped up in that nice shade of inky blue.

PUMA and RHUIGI’S barbershop-inspired collection pays tribute to the humble and down-t0-earth aspects of NYC with a classically stylish series of apparel, accessories and footwear. Clean and fresh, the collection is definitely a cut above the rest.

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