Sports
On a rare World Cup rest day, the focus shifts from matches to everything around them. Time to catch up on the stories, styles and moments that carry the game forward – before the ball starts rolling again.
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What began as a heavy work boot is now a high-performance innovation platform. Explore the milestones, players and technologies behind the evolution of PUMA’s football boots.
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Sports
At the PUMA NITRO™ Lab in Los Angeles, PUMA unveiled the Ultra NITRO™ 7, marking the first time its speed-driven NITRO™ technology makes the leap from running to football.
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Forty years ago, Diego Maradona – with his PUMA KING boots – delivered moments that would spark debate and shape football history forever. In the space of just four extraordinary minutes, he scored two of the most iconic goals ever witnessed.
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2026’s Seleção das Quinas have their sights set on the ultimate footballing prize. Here is how they turn heritage, talent, and national pride into momentum on football’s biggest stage.
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A top-quality HYROX performance combines multiple elements of physical and mental performance. Here’s your guide to mastering discipline to bypass penalties and smash your next PB.
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From Pelé’s breakthrough to Morocco’s historic run, revisiting the World Cup moments where PUMA players and teams left a lasting mark on football’s biggest stage.
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In conversation with Dominique Gathier, PUMA’s VP Teamsport, on World Cup 2026 as a milestone moment – where performance, culture and emotion come together as the brand shows up on football’s biggest stage.
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Sports
If the weight room makes you feel a little nervous, you’re not alone. New equipment, finding your rhythm and feeling comfortable can take time. But with the right mindset, the gym can quickly become one of your favourite spaces.
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From tight cockpits to precise pedal feel: how Formula 1 driver Christian Danner’s insight helped PUMA develop its first racing shoe in the 1980s, built for real motorsport demands.
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Road running and trail running place very different demands on your body – and your gear. Let’s break down exactly what kind of kit you need for each type of terrain, so you never show up unprepared again.
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Step inside PUMA’s NITRO LAB, where athletes, data and biomechanics shape the future of performance. Real testing, real feedback and cutting-edge science come together to redefine footwear for running, football and HYROX.
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Whether you’ve just started running as your 2026 resolution, or you’re already a seasoned marathoner- this running shoe finder will help you discover the perfect PUMA running shoe for your stride, goals, and distance.
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From battles in the elite field to charity heroes, expert spectator spots to kit tips for April’s changeable weather, here is your essential guide to this year’s marathon party in the heart of London.
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