Corporate
A look into PUMA’s iconic logo
From a walk through Nuremberg Zoo to a global icon: discover how PUMA’s jumping cat came to life and how Rudolf Dassler’s vision shaped one of the industry’s most recognizable logos.
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Corporate
PUMA’s Founding Story
PUMA’s founding story began over a century ago in a small Franconian town called Herzogenaurach, where two German brothers turned a bold idea, clear vision, and passion for sport performance into the origins of the sports industry as we know it today.
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Corporate
Accountability Starts on the Factory Floor
Meet Mujtaba Hussain, a third-party sustainability auditor with global risk management partner, LRQA, who makes sure brands like PUMA and their suppliers walk the talk on responsible business.
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Corporate
London just got more PUMA
Step inside PUMA’s largest European flagship on London’s Oxford Street – where innovation, style, and culture meet under one roof
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Corporate
PUMA and Usain support Jamaica after catastrophic hurricane
PUMA has teamed up with its long-term partners in Jamaica, including the world’s fastest man Usain Bolt, to help communities hit hard by the catastrophic hurricane that killed and injured people and destroyed infrastructure across the island.
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Corporate
DON’T CALL OUR FORMSTRIP A STRIPE
It immediately lets you recognize a pair of PUMAs, whether it’s a SUEDE, a KING or a DEVIATE NITRO™ running shoe. Dive into the history of the FORMSTRIP.
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Corporate
What happened to brand elevation, Mr. Hoeld?
How will PUMA become a Top 3 global sports brand? PUMA CEO Arthur Hoeld talks about how a focus on product, sports and storytelling can do more for brand health than any single campaign could ever do.
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Corporate
Every Shirt tells a Story
Football jerseys are emotion, identity, and innovation. At PUMA, they also stand for responsibility – from design to recycling. Our newest Forever. Better. podcast series Who Gives A Shirt explores how culture, technology, and sustainability shape the future of football jerseys.
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