From Courtside to Crosswalk: An NBA Season Stylebook
Hoop season is upon us. Here’s what to wear before, during and after the tip-off.
October 29, 2026
The 2026-2027 NBA season has just begun, yet the league’s influence extends far beyond the court. PUMA Hoops has played a hand in that, blending basketball performance with innovation, culture, and joy for the game. This, plus a roster full of talent (and style).
On PUMA’s team, a few athletes especially stand out. There’s LaMelo’s rockstar attitude dialled into a clothing line and exceptional sneaker game. Tyrese Haliburton, who plays with a powerful, quiet confidence that gets channelled into his own signature line. Plus superstars like Breanna Stewart and Kelsey Mitchell, who both use style as personal expression.
All in all, there’s some solid fashion inspiration to be found here. In celebration of the NBA season, we’ve styled three game-ready looks that draw from a variety of vibes. Feel free to take notes.
Three Game Day Moods
Players may use the tunnel as their concrete runway, but game day also gives the rest of us a chance to shine – whether from the stadium, a tailgate, or the couch.Front Row, Low Profile
Who it’s for: this look is for the person in the front row who doesn’t have to explain how they got there.
Vibe: the vintage-esque graphic tee gives the outfit a fuss-free nostalgia that, with intentional styling, brings a powerfully effortless feel.
Look: the boxy graphic tee and the low-rise black T7 track pants go for a sporty retro. Ballet flats and a red leather jacket bring in that sweet spot of edge. Gold accessories tie into the graphics, along with a cap for the celebrity undercover slash low-key luxe feel.
Vibe: the vintage-esque graphic tee gives the outfit a fuss-free nostalgia that, with intentional styling, brings a powerfully effortless feel.
Look: the boxy graphic tee and the low-rise black T7 track pants go for a sporty retro. Ballet flats and a red leather jacket bring in that sweet spot of edge. Gold accessories tie into the graphics, along with a cap for the celebrity undercover slash low-key luxe feel.
Pre-Gaming Legend
Who it’s for: this one is for that person you want to cheer your team on; they bring relaxed fun to every event.
Vibe: understated yet exceedingly cozy, perfectly suited for the meet-up before the game, whether that’s at home on the couch, chilling at a bar or hanging out in the parking lot of the arena.
Look: the oversized brown Art Class collection hoodie is paired with wide-leg T7 pants showing off a tartan print. A slim contoured tee that laces up at the back, relaxed twill track jacket, and comfortably elevated Speedcat Wedge – all in coordinated shades of brown – bring an elegance to the nonchalance.
Vibe: understated yet exceedingly cozy, perfectly suited for the meet-up before the game, whether that’s at home on the couch, chilling at a bar or hanging out in the parking lot of the arena.
Look: the oversized brown Art Class collection hoodie is paired with wide-leg T7 pants showing off a tartan print. A slim contoured tee that laces up at the back, relaxed twill track jacket, and comfortably elevated Speedcat Wedge – all in coordinated shades of brown – bring an elegance to the nonchalance.
Courtside Statement
Who it’s for: it’s giving main character energy. This outfit is for the true fan who is ready for the game and, if we’re being honest, ready to be seen.
Vibe: do less, no stress: they’re confidently supporting their top picks for the season.
Look: the jersey is the focus, and the rest of the clothing items are busy grounding it down: dark long-sleeve base layer working alongside refined trousers. A pair of graphically inclined basketball shoes, no-brainer Hali cap, and a basketball-inspired gym bag complete this superfan ensemble.
Vibe: do less, no stress: they’re confidently supporting their top picks for the season.
Look: the jersey is the focus, and the rest of the clothing items are busy grounding it down: dark long-sleeve base layer working alongside refined trousers. A pair of graphically inclined basketball shoes, no-brainer Hali cap, and a basketball-inspired gym bag complete this superfan ensemble.
Pick your player, mix up the pieces, and make the look yours. Basketball lives at the intersection of sport and culture, and its clothing trends reflect that. From basketball jerseys to legendary sneaker culture, plus NBA and WNBA stars who have evolved into style icons no matter how you wear it, the season’s just getting started.