BUSINESS

Time for
#REFORM

PUMA launches REFORM to drive social change

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Stylish,
Expressive,
and Vegan!

PUMA x SHANTELL MARTIN Muse Maia was awarded the PETA Vegan...

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When Fashion
stands up against
Climate Change!

PUMA and ASOS launch sustainable collection with zero carbon...

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A PUMA on
5th Avenue

PUMA IS TO OPEN A FLAGSHIP STORE ON ONE OF THE WORLD'S MOST...

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Just
looking
good!

Ready for Summer Vibes with fresh Shades?

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More than just
a get-together

PUMA INVITED THEIR SUPPLIERS TO A ROUND TABLE MEETING IN...

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What does it
smell like to
“Cross the Line”?

Body Sprays by L’Oréal for PUMA Fragrances hit Germany

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The Best and
the Brightest

PUMA North America is one of Boston’s most trend-setting...

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More Carrots
than Sticks

PUMA's Financing Program for Suppliers wins Innovation Award

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Two-Year Footwear
Growth String
Remains Unbroken

Ignite and Fierce help PUMA to continue on its growth path...

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"Love what
you do"

PUMA STARTS A SERIES OF MONTHLY CREATIVE INTERACTION WITH...

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King of Shoes

THE CREEPER IS CROWNED SHOE OF THE YEAR 2016

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Too fast
to be true

The Rapid Response Team has shown like no one else how PUMA...

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Sexy Cara
causes
Media Hype

Cara Delevingne stirs up press with revealing PUMA campaign...

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Do you

PUMA kicks off women’s campaign spearheaded by Cara...

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PUMA IS A
BRAND TO TRUST IN

PUMA INDIA RANKED 12th IN THIS YEAR’S BRAND TRUST REPORT

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Powerful CEO

Bjørn Gulden among the 25 most powerful people in Music...

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How to leave
the Competition
behind

PUMA Oceania nominated “Best Football Brand 2016”

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Consumers get interested
in our products again

The UEFA EURO 2016 helped to lift Q2 sales

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"We want to do
more Good"

New sustainability targets for 2020

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How to recruit
new Design Talents?

EUROPE’S MOST TALENTED DESIGN STUDENTS WORKED TOGETHER...

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"We needed
to change a lot
of Things"

PUMA's sustainability management

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PUMA is the
no. 1 Brand
in India

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USP in Taiwan?
Made in Europe!

PUMA Taiwan sells the IGNITE Proknit like Hotcakes

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From Waste
to Shoes

How pairs of jeans are turned into footwear

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Congratulations,
Retail PUMAS!

PUMA Retail Managers awarded for outstanding jobs

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Arrived
in the Future

PUMA unveils a shoe that laces itself

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What are you
training for?

About the second wave of our brand campaign

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"Made in China"

Where is our Sourcing heading?

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"We are creating
the future"

PUMA's innovative driver suit

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It just
gets better
and better

PUMA’s Sales and Profits grew again strongly in the first...

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What do you
do with
used polybags?

Recycling Project at the America’s Cup

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Can bacteria
make an athlete
faster?

PUMA and MIT Design Lab present biodesign research results

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+10% in Sales.
Each Year.
Until 2022.

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"It's Time For
Season Two!"

Cara Delevingne "DO YOU" Docuseries Continues

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Cracking the
4 Billion
Euro Mark

For the first time ever PUMA exceeds 4 Billion Euros in...

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Award
Winning
Silhouette

PUMA's Evocat Sock Wins iF Design Award

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Cows
and
Cotton!

PUMA’s environmental footprint decreases 15% since 2013

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Leaping
Further
and Further

PUMA’s business grows again stronger than expected

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"Awareness
was raised by
Child Labour"

PUMA’s Code of Conduct is a framework to build on

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Conversion,
Conversion,
Conversion!

PUMA goes even more mobile with its new Online Store

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PUMA and
Cara Delevingne
launch docuseries

"DO YOU" docuseries to empower women

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Smash
Your
Goals

Yes! We have been again better than expected

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The Power
for Peace

PUMA partners with Right to Play to improve the lives of...

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Success is
no Accident

Strong First Quarter confirms that Strategy is right

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„The Results
are very impressive
indeed!“

Happy Shareholders with little to moan about

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Think
about
the box

The PUMA Shoe Boxes that look too good to be true

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What makes
PUMA a great
place to work?

Yes, we’re a top workplace!

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The
Backpack
that blushes

Innovative F1 Backpack wins Design Award

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The sock
that won't
catch fire

Trendsetting F1 Driver Shoe wins Design Award

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Highly
Functional
and Innovative

PUMA Fierce and Tights win Gold Awards at ISPO

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"Our Strategy
is right!"

Strong Growth in 2016 - Running, Sportstyle and Fundamentals...

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up to date

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