Flagship Store Grand Opening
in Morocco

PUMA opens the biggest flagship store in Africa. What a remarkable event for the MENA region!

June 21, 2024

PUMA opens the biggest flagship store in Africa. What a remarkable event for the MENA region!

June 21, 2024

In the end of May we opened our biggest PUMA Flagship Store in Africa to date. The store is located in Rabat, the capital city of Morocco, with a total sales area of approximately 385 sqm. It offers a wide range of products, starting from different sport equipment to fashion accessories for all genders and ages. Take a look inside!

PUMA and Africa have always had a special relationship. The opening of this new flagship store in Rabat symbolizes the spirit of renewal that we feel particularly in Morocco. We are delighted to take this significant step in collaboration with our partner Planet Sport.

Johan Kuhlo, Managing Director EEMEA Distribution

Visitors can explore cutting-edge innovations, spanning performance-oriented sports gear and lifestyle collections. These offerings include exclusive partnerships with our ambassadors like Rihanna, as well as collaborations with trendy brands such as Vogue, and Ferrari. In addition to its latest innovations and exclusive collaborations, the flagship store is distinguished by its captivating localized wall paintings.

The PUMA team celebrated the inauguration by inviting 60 exclusive guests, including the PUMA football player Oussama Targhalline, influencers like Mounia Senhaji & Fatima Zahra Akif and the well-known designer, Selmane Diouri.

At the PUMA Agdal store opening, guests were treated to an unforgettable experience. Immersive activities included Apple Pro Vision displays, a 360-degree photobooth, and a lively DJ animation infused with Gnaoua music. The terrace featured a Palermo corner embellished with Moroccan cultural items, where visitors could enjoy a Moroccan tea experience and the healthy catering, with a distinct local touch. Against the backdrop of a press wall, the event celebrated the fusion of PUMA’s modernity with the rich traditions of the hosting city.

This new flagship store opening underlines PUMAs commitment to Morocco and Africa.


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