When Sweat Becomes Currency 🏋️

In an all new fitness initiative, PUMA and Warehouse Gym came together to present The WORK-SHOP. Held from Friday, 6th October to Sunday, October 8th, 2023, at Warehouse Gym Al Quoz in Dubai, this experience featured a new way of rewarding fitness as calories became a currency – the PUMA Coin – unlocking access to prizes such as PUMA products and exclusive Warehouse Gym passes. Read the full story below!

Serotonin and Sportswear

The WORK-SHOP introduced a new concept where sweat and dedication translated into a valuable currency, the PUMA Coins. These coins could be used to unlock exciting prizes, including PUMA products, a signed al Hilal jersey or exclusive Warehouse Gym passes. It was an event that encouraged everyone to elevate their workout intensity since doing so resulted in more PUMA Coins and paved the way to the desired rewards. The greater the efforts, the bigger the coin stash.

A Coin for every Calorie

A key aspect of The WORK-SHOP was the use of wearable technology in order to track the effort, count the calories and earn PUMA Coins. Attendees were encouraged to bring their own wearable devices, such as watches, to track their calorie expenditure during their workouts. Every calorie burnt resulted in one PUMA Coin. The technology integration not only added an extra layer of motivation and excitement to the event but made the monitoring extra easy and transparent.

Breaking Barriers to Participation

To ensure that everyone had the opportunity to participate, the registration process was simple. Interested athletes just needed to show up, sign up and get started on their fitness journey at The WORK-SHOP. This approach guaranteed that no one missed out on the chance to transform their sweat into tangible rewards. To ensure that everybody had the chance to burn enough calories to earn a reward, the athletes were allowed to accumulate their calories and PUMA coins over the course of the three days activation, but must redeem them all at once.

Over the three days, more than 600 athletes participated in the WORK-SHOP and earned more than 345 pairs of shoes and 460 pieces of apparel. Overall, the participants burnt more than 220.000 calories in three days!

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