PUMA x BMW M Motorsport
wins Licensing Excellence Award
PUMA´s BMW M Motorsport line wins Licensing International Excellence Award
June 10, 2022PUMA´s BMW M Motorsport line wins Licensing International Excellence Award
June 10, 2022We are happy to let you know that PUMA X BMW M Motorsport won a licensing excellence award for the best licensed product. Bringing BMW M Motorsport from the track to the street culminated in record breaking sales and brand heat for PUMA in 2021. We are trying to constantly push the envelope with the the collection and to DOMINATE THE STREETS and CELEBRATE LEGENDS. This got recognised now by Licensing International and we won in category “Apparel or Accessory for a Corporate Brand”.
The award honors innovation and creativity in the way brands use licensing to further their goals, how licensees develop and bring those products to market, and how retailers creatively spotlight licenses on their shelves.
We are proud to be one of 25 award winners. They were selected from 165 finalists from around the world. More than 800 entries were received and were narrowed down by an expert global judging panel and voted on by members of the licensing industry at large.
What a fantastic success story!
