Teaming up with Tech-Titan Tencent

As a world-leading internet and technology company, Tencent’s social and e-commerce services, centered around WeChat, daily connect more than one billion active users around China. PUMA’s strategic collaboration with Tencent aims to capitalise on the unstoppable momentum and ubiquitous reach of China’s largest social ecosystem to propel the high-quality development of PUMA’s digital presence.

In response to the diverse and segmented demands of the Chinese market, PUMA is dedicated to continuously introducing trend-setting products and upgrading services to elevate the consumer experience and extend the charm of sports to a broader audience in China.

Teaming up with Tencent signifies strategic foresight, allowing PUMA to optimise digital operations, amplify marketing outreach, and enhance Customer Relationship Management. By integrating Tencent’s comprehensive ecosystem resources and cutting-edge technologies, PUMA aims to construct a novel integrated social and commerce model. This will cultivate a stronger emotional bond between the brand and consumers through a consistent online and offline experience, improving the quality and efficiency of consumer services.

This partnership also empowers PUMA to more effectively cater to the personalised and differentiated needs of Chinese consumers through localised market insights. By deploying precisely customised digital services which align with local consumer demands, PUMA endeavours to better serve China’s extensive community of sports enthusiasts and the new generation, fostering sustained growth in the dynamic Chinese market.