PUMA’s 2023 Digital Annual Report

Out Now: our Digital Annual Report featuring all the numbers, highlights and stories of 2023

March 19, 2024

Out Now: our Digital Annual Report featuring all the numbers, highlights and stories of 2023

March 19, 2024

Our Digital Annual Report 2023 has been launched and shows, that we have once again sprinted ahead in the race of innovation and growth. This year, the report not only features  financial figures and numbers but an in depth interview between our CEO Arne Freundt and Alex Popp, Captain of the German National Football Team, interactive stories, and games to test your PUMA knowledge!

To kick off the 2024 PUMA Year of Sport, our CEO Arne Freundt met with Alexandra Popp, captain of the German National Football Team, in Wolfsburg to talk about leadership within the company and football, teamplay, and motivation.

Alex, who was voted Germany’s footballer of the year three times, is one of the most prominent ambassadors for women’s football and known for her skill and charismatic leadership on the pitch. She started off her career playing in a mixed team, and she distinctly recalled how girls were often belittled and treated unfairly on the pitch.

“Football is still pretty tough for girls. The boys in my team were cool. But our opponents were another story. They laughed at you. They said: look, they have a girl in their team, we’ll beat them easily. Or when you play and you dribble past the first guy, maybe past the second guy and then the third guy fouls you hard and knocks you off your feet. In a very nasty way. And you have the parents on the sidelines who cheer him on. If you hear how girls are still being treated at some of the clubs, not a lot has changed.”

Alex Popp

“Your story is very inspiring and had a huge impact on me. I had thought and hoped that our society would be more open and judge players on their skills and performance and not on their gender. It clearly shows that we have still a huge way to go. As a sports company we are 100% committed to support trailblazers like you who prove the haters and doubters wrong.”

Arne Freundt

👉 Read the full conversation here!

We have more stories to tell

Swipe through the chapters and dive deeper into our highlights of 2023!

A Journey Through Time: 75 Years of PUMA

The 2023 Digital Annual Report wouldn’t be complete without a tribute to our rich 75-year history. Helmut Fischer, our very own Mister PUMA, narrates the most remarkable stops on our journey, reminding us of our legacy in sports and culture.

The PUMA Digital Annual Report 2023 is more than just a collection of financial figures and corporate strategies; it’s a celebration of our FOREVER. FASTER. spirit as we continue to leap forward with passion, innovation, and a deep commitment to sports and culture.

Check out the full report here.

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