RE:JERSEY Takes
Center Stage
PUMA’s Circularity Project RE:JERSEY at Manchester City Match
April 25, 2022PUMA’s Circularity Project RE:JERSEY at Manchester City Match
April 25, 2022On Saturday´s match against Watford, Manchester City players wore special PUMA jerseys, which were made using repurposed football jerseys as part of our innovative recycling project RE:JERSEY. Learn more!
RE:JERSEY aims to reduce waste and pave the way towards more circular production models in the future. While our PUMA football kits on the market today are already made from 100% recycled polyester, the RE:JERSEY shirts worn ahead of Saturday’s game are made with 75% repurposed football jerseys. The remaining 25% comes from SEAQUAL ® MARINE PLASTIC.
Participate in RE:JERSEY!
Starting today, we will set up special collection bins at the City Store next to the Etihad Stadium to invite fans to donate their old polyester items so they can become a part of this garment-to-garment recycling project. The club will also set up take-back bins in other parts of the Etihad Campus.
Ahead of Saturday’s game, the center circle at the Etihad Stadium in Manchester carried the message “Eat, Sleep, City Repeat – 100% RE:JERSEY” on a bright blue patchwork, which was crafted using recycled materials. This patchwork will also be recycled as part of the experiment.
“As part of our Forever Better sustainability strategy, we want to take more responsibility when it comes to the end of life of our products. With RE:JERSEY, we are taking an important step in garment-to-garment recycling which will help us reduce waste in the future.” – Matthias Bäumer, General Manager BU Teamsport at PUMA
The products made in the RE:JERSEY project will also make an appearance during the upcoming pre-match warm-ups by Manchester City’s Women’s Team against Leicester on Sunday, as well as by PUMA Clubs AC Milan, Borussia Dortmund and Olympique de Marseille in April and May.
In the recycling process used for our RE:JERSEY project, even old garments that feature logos, embroideries and club badges can be used, as the material is chemically broken down into its main components (depolymerization). Colours are then filtered out and the material is chemically put back together to create a yarn (repolymerization) that has the same performance characteristics as virgin polyester.
Thanks to a 5-1 win over Watford this weekend, PUMA team Man City maintained it’s lead in the premier league.
GO City!
