Our creative space
in Hollywood

PUMA Studio to open in LA to create products and campaigns for the US market

April 2, 2024

PUMA Studio to open in LA to create products and campaigns for the US market

April 2, 2024

In early 2025, we will open the PUMA Studio in the Hollywood area of Los Angeles,  a creative space that brings design and marketing teams closer to the most influential communities and celebrities to inspire products and campaigns for our strategically important US market.

The decision to open a creative space in LA is part of our strategic priority to win in the United States. By tapping into the rich ecosystem of creative and innovative professionals in LA, the new PUMA Studio will play an important part in creating products and marketing activations that resonate with US consumers.

“Opening our PUMA Studio in LA is an important strategic move for us, as we seek to elevate our business in the United States. Our new home will allow us to attract the best talent in one of the most vibrant and creative cities globally to create great product propositions for the US market”

Arne Freundt, PUMA CEO

The PUMA Studio will offer an exciting environment which allows our product, design and marketing teams to bring their creative ideas to life. It will complement PUMA’s existing global and regional product teams located in Somerville, Mass. While the PUMA Studio will open in its new location in early 2025, we already started the recruitment of the talent for the temporary office location in LA.

The PUMA Studio will also allow us to be closer to some of its most important ambassadors from the worlds of music and entertainment. Apart from the design and creative space, it will feature a bespoke space for VIP clients to have exclusive access to PUMA’s upcoming products.

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