Hey Wagmi-san!

PUMA partners up with 10KTF as its largest Web3 collaboration to date

June 27, 2022

PUMA partners up with 10KTF as its largest Web3 collaboration to date

June 27, 2022

We are excited to have Wagmi-san in the PUMA Family and would like to introduce you to the 10KTF Shop. Our partnership with 10KTF kicks off our largest Web3 collaboration to this day. The virtual shop is known for its streetwear offerings and owned by Wagmi-san, a digital artisan. Wagmi-san has now put his hints into practice and brought physical goods beyond the metaverse. For now, New Tokyo includes collectors of 10KTF, plus 16 additional NFT communities. This includes Gutter Cat Gang and Cool Cats, who have also partnered with us.

PUMA values the extremely engaged and passionate community that Wagmi-san has nurtured. We’re excited to join 10KTF and bring a physical layer to the current digital experience. The metaverse, in general, is a great place for getting rid of the boundaries that the physical world creates to be able to think very progressively about design.



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As a sports company, we have to be thinking about engaging with people in the physical world and giving people the opportunity to bring physical products into the digital world.”, says Adam Petrick. “A digital basketball shoe can carry with it athletic abilities in virtual worlds, for instance. Whether it’s gamified utility or access, it’s like a fourth dimension of experience with the product.”


More details on the project will be shared with you this summer. 🙂

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