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Light Up the Skies of Jakarta - The PUMA.com Unleashed Launch Party!

May 12, 2023

Light Up the Skies of Jakarta - The PUMA.com Unleashed Launch Party!

May 12, 2023

PUMA Indonesia has just celebrated the launch of PUMA.com with a three-day launch party event named, “PUMA.com Unleashed”! From 5 to 7 May 2023, the famous hangout spot – Chillax Sudirman – in Jakarta was transformed into a futuristic cyberpunk wonderland where guests embraced their inner cyborg and stepped into a neon-lit world to party like it’s 2088!

Stretching across 3 days, the launch party was nothing short of exciting! The first evening kicked off with a jaw-dropping fashion showcase with the Autumn/Winter 2023 styles that presented 40 stunning looks that left everyone in awe. The media, PUMA ambassadors and celebrities and partners were also able to get a first glimpse into what PUMA had in store as well as shop the looks later.


The excitement didn’t stop there! The crowd was treated to mind-blowing performances by the incredible Tuan Tigabelas, Westwew, and the legendary local DJ Winky, who had everyone dancing the night away.


The venue was transformed into a wonderland of entertainment with three vibrant zones:

  • Guests are welcome with digital art installations from PUMA artist Unleashed competition and exhibition by local Indonesia audio visual artiste, Fluxcup.
  • This is followed by a Photobooth where the installation is equipped with hidden camera, shooting the visitor as they approach the TV screens, to create the feeling as if they are a part of the event.
  • A com Arcade arena was also set up to entertain the guests and the games themed around popular sports in Indonesia – Football, Basketball and Motorcar Racing.

Being an exclusive invite-only Day 1, the event was graced by a star-studded lineup of famous local celebrities, including Ibnu Jamil, Nazla Alifa, Marcel Chandrawinata, Marcel Darwin, Ricky Harun and Gilang Reza, who added a touch of glamour to the festivities.

Top media outlets, including Hypebeast, Urban Sneaker Society, Jakarta Sneaker Day, CreatiVox, Marketeers, Fimela, Popbela, Kompas, and Parapuan, were also present to capture every sensational moment.


The second day of non-stop fun and excitement opened its doors to the public – bringing the iconic online experience to everyone! Visitors had a blast putting their very own twist into the specially designed tote bags by local Indonesia audio visual artiste, Fluxcup. There’s also a stylish nail booth for pampering oneself where guests get to pick and choose free PUMA nail art designs suited for a night of neon craze and cyberpunk fun!

It’s not the true #ForeverFaster spirit without a sweaty HIIT session! On the final day of the PUMA launch event, the doors were once again opened to the public from 10 am to 10 pm. Fitness enthusiasts got their hearts racing and their sweat pouring during an exhilarating HIIT class, pushing their limits and embracing the active lifestyle that PUMA represents.

The highlight for the entire event was the spectacular performances by famous local artistes, Kunto Aji and Oomleo Berkaroke! The crowd was treated to an unforgettable karaoke experience as they sang, danced, and grooved to the electrifying tunes of the party, creating an atmosphere of pure joy and celebration. Safe to say, more than half of the crowd left without a voice from all that screaming and excitement!

It was a day filled with creativity, entertainment, and the vibrant spirit of our PUMAFam 💜💚💛.

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