Pinoy Pride

PUMA Marks its Presence in the Philippines with Cultural Fashion Show

May 8, 2023

PUMA Marks its Presence in the Philippines with Cultural Fashion Show

May 8, 2023

In style in the Philippines! On April 19th, PUMA marked its official presence in the Philippines with its first-ever AW23 collection preview party at White Space Manila. Inspired by PUMA’s FOREVER.FASTER mantra, the fashion show paid homage to the streets and people of Manila.

The runway was designed as to mimic the streets of Manila. The show narrated the different stories of Pinoy (Filipino citizens and culture) bravery witnessed by the streets of Manila, praised Filipinos’ inherent confidence, Pinoy pride and celebrated Filipino resiliency.

The fashion show featured PUMA’s autumn winter 2023 collection – everything from accessories, clothes and footwear.

Celebrities on the Catwalk

The catwalk featured different iconic faces. Former motorsports and racing driver Marlon Stöckinger, 2016 Miss International Kylie Versoza, actor Daniel Matsunaga and model Santino Rosales, son of renowned actor Jericho Rosales, hit the runway to model the new collection.

We also welcomed a new cat into the family! At the show, Filipino basketball player Kai Sotto was announced as PUMA’s first Filipino brand ambassador.

Marlon Stöckinger

Kylie Versoza

Santino Rosales

Daniel Matsunaga

PUMA opened its flagship store in the Philippines in November 2022, in Glorietta, Makati City – we now have 22 franchise stores nationwide!

More featured

Always stay
up to date


I agree that the PUMA group may use my personal data (including my e-mail address) for promotional and marketing purposes in accordance with the PUMA privacy policy and send information about products of the PUMA group to my e-mail address. I can withdraw my consent at any time in the future by sending an e-mail to or via the link in each e-mail.