Pushing Your Limits

Last month, PUMA Korea organised various marketing activations to put our NITRO technology front and centre. From a pop-up NITRO store in the Lotte World Mall, to a challenging 123 floor vertical marathon, PUMA Korea welcomed consumers into the world of NITRO.

From April 4th to May 21st, a NITRO pop-up store can be found directly at the Lotte World Mall 3F. In the lab, consumers can get to know and wear our NITRO technology. The best part – every weekend, visitors can get a foot scan from a running expert and get a recommendations on running shoes that suit you!

In addition to this, a NITRO television commercial was aired on tvN and SPOTV Channels. The commercial can be watched live or here!

2023 Lotte SKYRUN

PUMA Korea teamed up with Lotte SKYRUN – the only international vertical marathon in Korea – which boasts the tallest and largest number of stairs in the world! With 123 floors and 2,917 stairs, more than 4,000 people in PUMA t-shirts put their fitness to the test in this exciting event.

“Climbing the 123 floors of Lotte World Tower, the highest building in Korea, may be a big challenge. However, through this process, we can overcome our limits, challenge once more, and gain an irreplaceable sense of achievement. I believe we can do it, and these are the sports spirit and values that PUMA wants to share with you.”
– Nayoung Lee, General Manager of PUMA Korea