Get the Look:
PUMA x KIDSUPER 2

PUMA and KidSuper are teaming up once again with a fresh collection of footwear, apparel, and accessories that seamlessly blend sports heritage with contemporary flair. This new release draws from PUMA’s athletic history, infusing it with KidSuper’s dreamy pastel colorways and custom patterns, for a modern take on everyday sportswear. Motivated by the launch we’ve put together a playful and pretty outfit of the day for your fashion inspo.

The Shoes

PUMA’s iconic Easy Rider and Palermo silhouettes get colourful makeovers in the new launch, with rippling lines and mixed materials adding a playful touch. Expect a bold mix of mesh and suede for that effortlessly cool, deconstructed mood. For today’s look, we decided to opt for the Palermos. While the football-inspired silhouette stays true to its roots, this revamped version shakes things up with a mesh base layer in place of the usual leather. Adding a trendy twist, a curved panel elegantly sweeps across the quarter, giving it an extra dose of style without sacrificing its classic appeal.

The Outfit

KidSuper Studios is a fashion brand founded by Colm Dillane, a Brooklyn-based artist and designer. It’s known for playful, artistic, and eclectic designs that combine streetwear with high-fashion influences. This youthful, energetic energy is the perfect partner for the performance roots of the sportstyle powerhouse PUMA. In the new collection, we see multiple outerwear options including the Reversible Vest and MMQ Jacket, each upping the ante with custom mosaic patterns while blending functionality with that high-fashion flair for the ultimate sports-meets-streetwear vibe.

Building on the outwear, we’ve draped the bottom half of the outfit with this whimsical silk midi skirt featuring embroidered details along an eye-catching scalloped hem. The pencil silhouette offers a simple elegance that offsets the practicality of streetwear in an intriguing way. Following this thread, a lace-trimmed linen top, also with a scallop hem, feels just the right amount of matchy-matchy. Then, channelling a soft, romantic vibe, a vest in a dreamy light-pink shade fastened with delicate bows is a clear nod to the coquette and balletcore trends popping up this season. Finished with logo embroidery and ribbed trims, it’s the ultimate blend of sweet and chic, bringing a feminine twist to your wardrobe.

The Accessories

The outfit’s accessories continue the balancing act between football-inspired sportstyle and soft and sweet princess vibes. The jewellry goes for gold ─ subtle diamond hoops, a pendant gold necklace, and a notched bracelet add a touch of graceful opulence. A medium white leather bag is perfectly perched off the shoulder; rose-tinted shades add a polished finish while a ribbed cashmere beanie in pretty pastel-pink gently reminds us of the season transitioning from summer to autumn. 

The latest collaborative collection is where form meets function, with KidSuper’s artistic edge breathing new life into classic athletic silhouettes. To celebrate the launch, PUMA and Colm Dillane—aka KidSuper—turned up the energy with a live comedy extravaganza in New York City, combining fashion and fun in true KidSuper style.