Get the Look:
PUMA x Butter Goods
All the ‘90s FeelsApril 22, 2022
All the ‘90s FeelsApril 22, 2022
PUMA and Aussie skate label Butter Goods are back at it again with a new collection that is giving us all the ‘90s feels. The series is strongly influenced by the ethos of Butter Goods, paying homage to the counter cultures of skateboarding and music. Nostalgic vibes and low-key good times are the name of the game and we’ve styled two outfits with pieces from the line to get you pumped up.
Archival sneaker silhouettes get a fresh spin in this collab. Building from a familiar PUMA foundation, the shoes in the line are elevated with a contemporary and unconventional flavour. First up is the Slipstream Lo, available in two nifty colorways. We adored the white version which looks like it beamed directly into the present from several decades ago, with its speckled sole and accents of purple and green. There’s also a reimagining of the classic PUMA Suede VTG, this time in a hairy suede that comes in both blue and white options.
The apparel items in the collection are characterized by striking graphics, retro-inspired prints and sportstyle accents effortlessly married together to deliver a bold streetwear statement. The first look starts with a toned back (but still attention-grabbing) co-branded trackie from the collection. In a soft faded blue, it matches to the Suedes and gives off an air of nonchalance. Paired here with a timeless pair of straight leg track pants in a bright red hue that really emphasize with that quirky vintage feel.
The second outfit starts off with a bang by layering the Polo, one of the most eye-catching pieces from the series with an athletic graphic printed over the whole front. The old school pixelated effects throw one back to the good days passing hours glued to the screen of their Nintendo 64. Next up, meet the daisy dukes’ cooler older sister ─ the long cutoff jean short. Making a serious statement in spring fashion trends, the length gives comfort and freedom of movement while the cut allows for the form to show through amidst the baggier items. Finish up with a warmer layer: we went with a gorgeous vintage PUMA crewneck in an effervescent turquoise shade that is fun and funky.
The first look keeps things very casual and cool. A silver-tone necklace with multiple chains interwoven together is interesting and effortless. Then a utilitarian beltbag in a warm mustard yellow with black contrasts goes well with the primary shading throughout the look and sticks to the theme perfectly. A pair of black oval frame sunglasses soften the face and give off a mellow feeling and finally, the most fitting lid for the look, the flat-cap from the line with co-branding graphics flashes out and about.
The second look goes a little more daring and creative. A beaded necklace adds to the ‘90s youthful aesthetic, but with a fresh spin. Powerful tiger’s eye hoop earrings give a funky feminine feel and pair well with the warm brown tones in the frames of the sunnies. A faux leather breton cap perches on top for a humble yet rebellious statement. Finally, spring is seeing a rise in oversized bucket bags which can fit more than your average purse ─ this bulky shoulder bag in soft denim goes with the jean cutoffs and ties everything together.
So it seems the ‘90s are truly back and here to stay. Celebrating the collision between skateboarding culture and the magic of music, Australian label Butter Goods brings a creative new perspective to PUMA classics. Dive headfirst into the nostalgia with the latest PUMA x Butter Goods collection.
The PUMA x BUTTER GOODS collection drops on PUMA.com, PUMA stores and select retailers on April 23rd.