Get the Look:
PUMA X Liberty
In BloomMay 19, 2023
In BloomMay 19, 2023
PUMA and Liberty pair up once again for a unique new collaboration bursting with bold floral prints. Sowing seeds of their brand stories into the line, the resulting pieces are expressions of freedom, paying homage to London’s rustic flower markets and prestigious florists. Emboldened by this naturally stylish vision, we put together a fresh look for you to bloom into this season.
Bringing a luxe touch to iconic streetwear, the latest PUMA x Liberty collection splashes out with vibrant colours and embroidered embellishments for that easy elevated feel. Footwear options include a re-done Teveris NITRO and Slipstream seen styled here. With floral graphics displayed across a leather upper and chic co-branding, the ’80s-era sneaker is giving modern, with an enduring effect. The footwear (and apparel) from the line are also available for little ones and toddlers for the first time ever.
The whole Outfit
An effortless cross-pollination between Liberty’s iconic good taste and PUMA’s sportswear heritage, the collab includes fashionable (and very floral) apparel items like matching sets and flowery staples. We went with the more subtle graphic tee from the line, with a small blossoming graphic on the chest and a PUMA cat badge across the back. Beneath that comes a lace bustier for an understated and empowered statement that reminds you to cherish your unique shape. Next, the printed hoodie from the collection boldly blooms, perfectly on time with the spring and summer floral trends seen on the runway. A breezy pair of crinkled cotton-voile harem-style pants</span< with a voluminous silhouette complements the more cropped items on top. They’re serving adventurous and nouveau-hippie vibes, but in a way that matches and uplifts the PUMAxLiberty flower-power feels.
The outfit’s accouterments stayed with that elevated and empowered theme; matching gold earrings and ring give a textured and understated chic statement, weaving together with the graphics on the sneakers and hoodie, plus the crinkled tactile experience in the pants. Sticking to that same realm of senses, a hand-crocheted cotton bag with braided detailing brings in more texture while matching the colour tones already running through the look. Finally, a jaunty cashmere beanie in a lush green accentuates that bold streetstyle attitude.
The new PUMAxLiberty collab aims to empower you along your journey of self-discovery. With apparel, accessories, and footwear that harken to vivid floral arrangements and London flower markets and boutiques, the offering is to bloom into your full potential and express your essence.