PUMA China

PUMA unleashes history at 2023 international import expo in China

November 28, 2023

PUMA unleashes history at 2023 international import expo in China

November 28, 2023

The China International Import Expo (CIIE) has become a showcase of China’s new development paradigm, a platform for high-standards opening up, and a public good for the whole world. Following our successful participation in the 2021 CIIE, PUMA is delighted to return this year, commemorating the 75th anniversary of its inception.

Shirley Li, General Manager China

During the event, PUMA presented a special 75th anniversary history wall, showcasing our most glorious moments in the past 75 years. In addition, our PUMA booth also featured a Manchester City Club-themed exhibition area, where visitors could see the English Premier League trophy won by the team in all its glory. Over the past 75 years, PUMA has always put the needs of Chinese consumers at the core of its innovation, developing products that are “more Chinese, more trendy, and more breakthrough”. For example, the Speedcat Pro professional racing shoes featuring the integration of traditional Chinese dragon totem elements, the glorious return of the FENTY x PUMA collection co-designed with Rihanna this year, and the NITRO running shoes specifically crafted for runners with various racing goals.


PUMA is actively involved in China’s rural revitalization effort by providing targeted assistance to Nanling Primary School in Lancang County, Yunnan Province for the past five years. In October of this year, PUMA invited Zhang Ru, a member of the Chinese women’s basketball team, to visit the school and provide mentorship and encouragement to the children there. A month later, representatives of the school were invited to Shanghai to visit the CIIE and other landmarks in the city.

PUMA remains steadfast in its commitment to implementing its sustainable development strategy, “FOREVER. BETTER.”, focusing on dual carbon goals and embedding the principles of sustainability throughout its value chain. On this occasion, PUMA took pride in presenting its achievements in the realm of sustainable development and showcasing its dedication.

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