Meet Anastasia Lowe, PUMA athlete, Cool Mom and one of the faces of our International Women’s Day campaign.

March 5, 2024

Meet Anastasia Lowe, PUMA athlete, Cool Mom and one of the faces of our International Women’s Day campaign.

March 5, 2024

Anastasia is not your average mom. She calls herself a cool mom, is a professional CrossFit athlete, a PUMA athlete, a part-time student and an entrepreneur. This International Women’s Day, we’re celebrating women who defy expectations, control their own narratives, be authentically themselves and reject the “one-size-fits-all” approach, like Annie. Read more about her journey below.

Anastasia’s day starts early, around 5:00 or 6:00 AM, when she gets her kids ready for school. After dropping them off, she heads to the gym for her own training, which lasts for three or four hours.

She pushes herself to the limit, competing with the best in her sport. She says there are not many black women athletes at the elite level, and she wants to inspire others to pursue their dreams.


“Representation matters because we need to be able to see ourselves in certain spaces so we know what’s possible,”

she says.


View this post on Instagram


A post shared by Anastasia Lowe (@whatisupannie)

After her workout, she goes back home to spend some quality time with her kids. They have dinner and play games together, enjoying each other’s company. Anastasia says being a mom is one of her greatest joys, and she loves to see her kids grow and learn.

But Anastasia’s day is not over yet. She is also going back to school, so she does her school work from 7:00 till 10:00 PM, studying hard and learning new skills. She says she wants to expand her horizons and challenge herself in different ways.

"To me, FOREVER. YOU. means choosing to be yourself for forever and just committing to it."

Anastasia Lowe

Annie is proud of who she is and what she does. As one of the faces of our International Women’s Day campaign, she represents individuality and diversity of women in fitness. With our new SHAPELUXE collection, we are celebrating every woman and every workout with innovative training gear that moves with her, no matter what her day looks like.

For Annie, functionality is key but she doesn’t want to miss out on style. She loves our SHAPELUXE collection, because it’s designed to fit, flatter and make every women feel her best self.


“In these, I could squat all day and they stay up,”

Annie says.

Download our CATch up APP to your smartphone now.


More News

More featured

Always stay
up to date


I agree that the PUMA group may use my personal data (including my e-mail address) for promotional and marketing purposes in accordance with the PUMA privacy policy and send information about products of the PUMA group to my e-mail address. I can withdraw my consent at any time in the future by sending an e-mail to or via the link in each e-mail.