PUMA Archive The PUMA Archive in 2022
Take a Look at Our 2022 PUMA Archive Stories
February 24, 2023Take a Look at Our 2022 PUMA Archive Stories
February 24, 2023PUMA Archive lies at the very centre of maintaining PUMAs history and inspiring its future. 75 years of sports history and innovation can be found in the archive, and the archive is only going to continue to grow.
In 2022, the Archive team welcomed many of our PUMA Ambassadors and visitors to our HQ, launched important media activations, and attended and hosted many important exhibitions to bring PUMA’s archive around the world. Our PUMA Bridge has seen an impressive revamp, with new ambassador posters, showcases, product stories and employee interviews. Check out what the Archive team achieved last year!
2022 at a Glance
- 590 shoes were digitised (bringing the total to 4608)
- 829 catalogues were scanned (bringing the total to 1291)
- 131 bridge tours, with 1151 attendees in total
- 107 Archive visits, with 471 attendees
- Digital PUMA Archive database tool for PUMA Archive management and Product Management/Design
- PUMA Archive Calendar 2023 for PUMA75, with a PUMA history fact for every week of the year
PUMA Ambassadors and Visitors Take a Bridge Tour
February
- Camino TV
March
- Yaroslava Mahuchikh (high jumper, gold medalist 2022 European Championship)
April
- June Ambrose (creative director PUMA basketball women)
- Joshua Vides (conceptual artist)
May
- Nikola Djota Milosevic (football freestyler)
- Teodora (singer)
- Hendrik Pfeiffer (long distance runner, silver medalist 2022 European Championship)
- Jakob Michaelson (Unisport – football content creator)
- Nicole McLaughlin (designer)
- Klaus Wolfermann (javelin, gold medalist 1972 Olympic Games)
- Uwe Ritzer (Süddeutsche Zeitung, journalist)
- Skepta (rapper)
June
- Kyle Kuzma (NBA basketball player, NBA champion 2020)
- Mike Camargo (Upscale Vandal, fashion consultant)
- Alexandra Popp, Lena Lattwein, Kathrin Hendrich (DFB Women’s football national team (runner-up Womens euro 2022)
July
- Iceland National Team (KSI Women’s football national team)
August
- Füchse Berlin (German Handball Team)
September
- Molly Seidel (long distance runner, bronze medalist 2021 Olympic Games)
- Nessi (musician)
- Nico Backspin (music journalist)
November:
- Skepta (rapper)
- Mike Camargo (Upscale Vandal, fashion consultant)
- Felix Streng (Paralympic track and field athlete, gold medalist 2021 Paralympic Games)
- SPVGG Greuther Fürth (Womens teams)
December
- David Rau (football content creator)
Exhibitions in 2022
March
- PUMA Store Herzogenaurach: Sustainability Display (on-going)
April
- Design Museum London: Designing the Beautiful Game (until August 2022)
May
- Design Museum Den Bosch: Sneakers Unboxed (until October 2022)
June
- Schoenenkwartier Waalwijk: Put On Your Red Shoes (on-going until April 2023)
- Museum Mineralogie Munich: 50 Years of the Olympic Games in Munich (on-going until March 2023)
- Haus der Bayrischen Gesichte Regensburg: Bavaria and Olympia 1896-2022 (on-going until July 2023)
- PUMA Store Berlin: PUMA Slipstream Launch
July
- Pinakothek der Moderne Munich: Designing for the Olympics (until October 2022)
- World Athletics Championships: PUMA House – Eugene, Oregon
August
- PUMA Football: ULTRA Ultimate Launch – Fastest Event Ever: Evolution of Speed
- Deutsches Sport & Olympia Museum: ARTLETICS 2.0 (until October 2022)
September
- Football Museum Spring Hannover: Maradona, der Göttliche?
October
- PUMA Run: Cologne Marathon – Evolution of PUMA Running
November
- PUMA Showroom: Salzburg, Austria
- PUMA Football: KING Ultimate Launch – KING Day
- PUMA Family Meeting: Abu Dhabi, UAE
ULTRA, Fastest Event Ever: Evolution of Speed
Sustainability Display at our HQ
Media Activations
PUMA Archive is a hit on social media when it comes to showcasing the old and the new. For the African Cup of Nations, PUMA Football dived deep into our football jersey and shoe archive to show followers PUMA’s history in African football. Similarly, we opened the PUMA Vault for the 2022 FIFA World Cup – where PUMA team Morocco made history. Other media activations include TRINOMIC, seit 1990!, #FOREVERFASTER depuis 1950, Unisport – Hidden Gems from the PUMA Archive, FIGC – Forever Italia, a Timeless Story, and Hanging out with Legend Giorgio Chiellini.
View this post on Instagram
