PUMA Celebrates Women throughout the month of march with Inspiring Stories and a New Shapeluxe Collection

March 1, 2024

PUMA Celebrates Women throughout the month of march with Inspiring Stories and a New Shapeluxe Collection

March 1, 2024

This year’s International Women’s Day, we are celebrating women with a series of personal stories from our PUMAFam and our new SHAPELUXE training collection, dedicated to every woman, every workout and every daily routine.

We have a long and proud history of women who have contributed to the success of the company, from the early days when 9 of 13 employees were female, to the present day when women make up 50% of the workforce and 43% of the leadership.

The first staff at PUMA

The seamstresses at PUMA

PUMA has been and still is home to female athletes who have achieved remarkable feats, such as Olympic medals, world, and national records and championships, and has partnered with ambassadors who shaped the areas of culture and fashion. All these women have defied expectations, controlled their own narratives and show up as their true, unique selves everyday.

We celebrate FOREVER. YOU.

To celebrate women and their achievements everywhere, we will be sharing inspiring personal stories throughout the month. These stories feature members of the PUMAFam, from our employees, athletes, and ambassadors, who share how they found confidence through the power of movement.

To celebrate every woman’s individuality, we are launching a new training collection. SHAPELUXE, is designed for unrestricted movement, no matter the physical ability, body shape or identity. The collection is made for women who reject the “one-size-fits-all” narrative and encourages women to be their authentic self – to be YOU.

The form-fitting pieces are built for a second-skin feel, using our innovative LYCRA® ADAPTIV materials to seamlessly support your body. The new LYCRA® ADAPTIV fiber is engineered to deliver sculpting and support whilst being stretchy, breathable and comfortable.

Join the celebration of women and their unique selves throughout the whole month!

Let’s celebrate FOREVER.YOU.

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