PUMA and F1 Academy™ join forces in new partnership

February 22, 2024

PUMA and F1 Academy™ join forces in new partnership

February 22, 2024

We are proud to announce our groundbreaking partnership with F1 Academy! This partnership marks a significant leap forward in the world of motorsports, combining PUMA’s legacy with F1 Academy’s commitment to fostering excellence in women’s racing.

PUMA’s involvement with F1 Academy extends beyond the track, as the we will become a key race gear supplier to six F1 Academy drivers as part of the partnership. This not only solidifies our presence within the world of Racing but also establishes the brand as a crucial player in supporting the next generation of female talents.

We’re making a statement with one exceptional car and driver. The PUMA car, featuring a special PUMA livery, is driven by the talented youngster Aurelia Nobels. This is a commitment to empowerment and diversity in the world of women’s motorsports.

We are the ideal partner for F1 Academy, bridging a legacy in women’s motorsport. From the pioneer involvement as official racewear supplier for W Series from 2019 – 2022 to the current Motorsport brand ambassadors such as Naomi Schiff and 2023 F1 Academy Champion Marta García, we have consistently championed the advancement of women in racing. Our innovative contributions, such as the development of female only customized racesuits, underscore our commitment to breaking barriers and fostering inclusivity.

“PUMA's collaboration with F1 Academy is so much more than just a sponsorship; it's a continued commitment to the advancement of female in sport, specifically Motorsport. This partnership feels natural to our brand as we continue to push sport and culture forward.”

Maria Valdes, Chief Product Officer @PUMA

“Through its collaborations with the world’s biggest artists and creators, PUMA has been able to push the boundaries between sport, lifestyle, and fashion to create streetwear which reaches a wider and more diverse audience. This, coupled with PUMA’s strong motorsport legacy and its commitment to innovation make it the perfect brand to collaborate with F1 ACADEMY as the series looks to inspire a younger generation of fans.”

Susie Wolff, MBE, F1 Academy Managing Director

The countdown to the second season of F1 Academy has begun, and we are excited to be part of this groundbreaking initiative, supporting emerging talent and igniting the passion for women’s racing!

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