Recap on our PUMA 75 anniversary

2023: How PUMA Celebrated 75 Years of Making History around the globe

December 28, 2023

2023: How PUMA Celebrated 75 Years of Making History around the globe

December 28, 2023

75 years ago, Rudolf Dassler founded the PUMA sports brand. Today, we are more than just a brand – our PUMAFam is a group of passionate and creative people who lives the FOREVER.FASTER. spirit in everything we do. With that same spirit, we celebrated our big anniversary all around the world. Read on to see the highlights of our 75th anniversary parties.

To celebrate our 75 year history, our PUMAs from different regions and offices joined in the festivities and organized special parties and gatherings that reflected their unique cultures and personalities.

PUMA meets Oktoberfest 🥨

What better way to honor the German roots of PUMA than by celebrating in the traditional Oktoberfest style? From Hong Kong over North America to Oceania, some of our PUMA offices dressed up in lederhosen and dirndl, enjoyed delicious snacks like pretzels and sausages, and competed in fun games like beer mug lifting and nail hammering. The atmosphere was festive and cheerful, as the PUMAFam toasted to the past, present, and future of PUMA.

Pretzels and mustard

and beer mug lifting

The Office at PUMA 🏢

Some of our PUMAs decided to host their parties in their own halls, and organised amazing activities and great entertainment right at their offices. From PUMA history quizzes to treasure hunting, from karaoke singing to dancing, from photo booths to cake cutting, there was something for everyone to enjoy. The PUMAFam also indulged in delightful meals and refreshing drinks, and shared their stories and memories of working at PUMA.

FOREVER.FASTER. outdoors 🌲

As a sports brand, we not only know how to celebrate in a FOREVER.FASTER. way, but also in FOREVER.SPORTY. style! Some of our PUMA offices chose to host their events outdoors. Whether it was organizing a cart racing tournament, or hosting a running event and games at the park, or even partying on a yacht, there was no limit to the creativity and energy of our PUMAFam. The celebrations were not only a great way to showcase the spirit and values of PUMA, but also a great way to bond and have fun with the colleagues.

PUMA South Africa

enjoying fun games

Herzo HQ Party 🎉

We also celebrated our 75th anniversary at our Herzo HQ, where we transformed our headquarters into a festive wonderland, with a giant slide, a variety of fun stands with fair games, stage performances of various artists and bands, and of course, a spectacular show featuring some of the PUMA legends and icons.

The world’s fastest man, Usain Bolt, was joined on stage by other PUMA legends at our HQ in Herzo for a panel talk about the highlights of their careers and how they worked together with the brand to write sports history.

Boris Becker, Lothar Matthäus, Ralph Sampson as well as track and field World Champions Linford Christie, Heike Drechsler, Armand “Mondo” Duplantis, Colin Jackson, Merlene Ottey and Yaroslava Mahuchikh joined us.

Together with our guests, we toasted to the FOREVER and the FASTER in our DNA.

The 75th anniversary celebrations were a testament to the speed, spirit, creativity, and diversity of the #PUMAFam, and a celebration of our PUMA pride.

Here’s to the next 75 years of making history! 🎉

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