PUMA and esports team Cloud9 launch 2021 E7 GAMEDAY kit

January 29, 2021

PUMA and esports team Cloud9 launch 2021 E7 GAMEDAY kit

January 29, 2021

Get ready and game on! PUMA launches the 2021 E7 GAMEDAY Kit in cooperation with esports team Cloud9. The team already wore it at their first competition for League of Legends in mid-January.

Together with ATACAC, (a Swedish based fashion studio that focuses on movement functionality in garments, without sacrificing style), PUMA worked alongside pro players, observing them during gameplay, in order to create a pro-kit that was both comfortable and functional. The final kit designs, featuring kinetic patterns developed by the PUMA Innovation team and ATACAC, focuses on both maximizing comfort for the players, and optimized freedom of movement. Vetted by the Cloud9 team and players during design and development, the final result of the project is dubbed the E7 Gameday Kit.

The E7 GAMEDAY kit!

The kit comprises of a gameday jersey, that comes in both short sleeve and long sleeve versions, a hooded jacket, and pants. For footwear, we are also offering an updated version of PUMA Active Gaming Footwear, featuring a new evoknit construction, with comfort, lightness and versatility at the forefront.

The Cloud9 Replica Collection which features apparel and footwear will be available globally on March 1st, 2021.

PUMA Active Gaming Footwear

In extensive talks with professional gamers we uncovered the need for a sock-like shoe; one that is comfortable, lightweight and grippy. It has a super-low profile rubber outsole made for at-home or in-arena use.

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