Untold Stories of Greatness:
PUMA GO WILD Podcast

Inside the minds of sporting legends – starting with Usain Bolt

April 30, 2025

Inside the minds of sporting legends – starting with Usain Bolt

April 30, 2025

Ready for something wild? With our new GO WILD PODCAST we’re kicking off an exclusive series that gives you a peek behind the scenes of some of our most iconic athletes, ambassadors,  and influencers we’re lucky to work with.

These are ‘The PUMA Wild Ones’. The ones who best embody our belief that greatness starts with the courage to be yourself. They’re boldly breaking boundaries and redefining the rules of their fields, and that’s what makes them stand out.

First up? The one and only Usain Bolt – a true ‘wild child’, who’s as fast as he is fearless. He stands out not just for his lightning speed, but for his one-of-a-kind personality. On and off the track, Usain lives by the motto: ‘be yourself’ and always hustle with heart. And here’s to kicking off our brand-new podcast series in a way only he can.

I think I changed the face of track and field because of my personality.

Usain Bolt

Did you know that Usain believes his disqualification at the 2011 World Championships in Daegu came down to one thing – not staying true to himself? Since that moment, he’s made it his mission to never let go of who he truly is. And it shows – in every stride, every smile, and every success.

 

And his advice to inspire other athletes? 😋

Be your own version of Usain Bolt.

Usain Bolt

Ever wondered how the world’s fastest man found his greatness? Or if he ever wished he’d stayed in the game longer? Curious who he’d like to race, just for fun or what he’s actually not good at? And what about his unexpectedly honest take on the toughest – and best – thing about being him?

You’ll get all that and more in the first episode of our GO WILD PODCAST, hosted by none other than sprint and hurdles legend Colin Jackson.

 

🎬PLUG IN, PRESS PLAY, AND GET INSPIRED.🎬

                ⬇️WATCH EPISODE 1 NOW! ⬇️

 

About the Podcast

The launch of our new Go Wild Podcast allows our audience to delve deeper into PUMA’s brand DNA, told through the lens of inspiring individuals who truly channel PUMA’s philosophy. At PUMA, we want to champion the courage to be yourself and the first episode with Usain Bolt, is able to do this perfectly.

Julie Legrand, Senior Director Global Brand Strategy & Communications

And stay tuned – more episodes are coming your way, packed with intimate, honest conversations and incredible stories from inspiring personalities who’ve carved their own path to success! 💫

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