Sports

Günter Netzer is one of the most iconic footballers in German history. Known for his exceptional football skills and his vibrant personality, he was the first footballer in Germany to wear colourful football boots, made by PUMA.

Kids want comfort and self-expression, parents want quality and value. Emily Müller-Lennox explains how PUMA brings both together. And why multi-use, from school to sports, and more playful looks are gaining ground.

F1 legend Michael Schumacher rewrote history with Scuderia Ferrari – but remained famously warm and grounded. We review the records he broke, his commitment to racing, and the enduring legacy he left on this captivating sport.

Honouring decades of innovation and heritage, Precision in the Wild is the new collection by PUMA Golf and iconic outdoor brand Realtree. Catch up on the behind-the-scenes and design details that make it unique in this interview.

Once reserved for matchdays, football jerseys have earned their spot as a fashion essential – and not just for fans. From stadium terraces to global city streets, we chart the shirt’s journey from pitch to an emblem of culture.

The new Premier League ball introduces NITROFOAM to a match ball for the first time. But the story behind Stellar NITRO is not just about innovation, it is about creating confidence with every touch.

WNBA star Kelsey Mitchell joins the PUMA family to become the first athlete added to Tyrese Haliburton’s signature Hali Line. The two icons from Indianapolis talk friendship, Kelsey’s trajectory, and what’s next for the franchise.

We’ve never been interested in playing it safe. Take a look inside PUMA’s more recent history of radical leadership: marrying sports tech to cultural disruption.

HYROX is more than a race, it's a movement. Joanna Wietrzyk, Faisal Abdalla and Simon Gronau share how hybrid fitness racing is redefining fitness through community, resilience and the belief that anyone can cross the finish line.

A$AP Rocky reimagines the PUMA Suede ‘94 with retro rebranding, nostalgic familiarity and his unique touch. Catch up with the conversation behind this collaborative effort and creative direction.

PUMA has been challenging the status quo for nearly 80 years. Step behind-the-scenes of the early milestones that redefined athletic performance forever.

From Dortmund's landmarks to Kiel's northern roots, seven PUMA clubs wear a piece of home in the 2026/27 season. Discover the stories, symbols and local inspirations behind each new jersey.