Following Sara Björk Gunnarsdóttir’s nine-month journey where she gave birth to her first child and returned to elite-level sport after just five months, we hosted a special premiere of her “Do Both” documentary last night in Lyon, France. The event hosted family, friends, along with her teammates from the Olympique Lyonnais women’s team as they witnessed the first ever screening. The 12-minute documentary compiled over a nine-month period gives unparalleled access into Sara’s journey, insights into her training while pregnant, her specialist programs and the mental challenges she encountered along the way while maintaining her career as a professional athlete for Olympique Lyonnais and the Icelandic national team. Be sure to watch the documentary for yourself!

Bang! It starts with the thump of a bass drum. Who doesn’t remember the epic Viking “thunder clap” post-match celebrations between Iceland’s players and fans during Euro 2016 and the 2018 World Cup? Now it is time to write the next chapter in this football tale, with PUMA playing an important part in it. We are thrilled to announce a long-term partnership with the Football Association of Iceland (KSI). PUMA is now the proud official technical sponsor for the men’s, women’s and youth teams of the association. With a population of just 330,000, Iceland qualified for the UEFA EURO 2016 Finals and is the smallest national team to qualify for the men’s FIFA World Cup in 2018. Also the women’s team have achieved success by qualifying for three UEFA Women’s European Championships in a row, 2009, 2013 and 2017. Following their rise in the world rankings, Iceland has been embraced around the world, capturing the imagination of football fans with inspirational performances on the pitch and strong support off the pitch.