POWERFUL SQUAD

PUMA CHILE LAUNCHES ´SHE MOVES US´ PLATFORM

December 9, 2021

PUMA CHILE LAUNCHES ´SHE MOVES US´ PLATFORM

December 9, 2021

Fasten your seat belts for five powerful women from Chile. PUMA Chile just launched their local SHE MOVES US platform with great talents in the lead. This is Daniela Vega (The actress is best known for her critically acclaimed performance in the Academy Award-winning film A Fantastic Woman), Maria Jose Prieto (She is a popular actress and yoga instructor), Cindy Nahuelcoy (She is a referee in Chilean male football), Denise Rosenthal (A famous singer that is known for her commitment towards gender equality) and Kel Calderón (Known as influencer, actress, singer and lawyer). Get inspired by the ladies from Chile … and don’t miss out on listening to the song from the SHE MOVES US clip.

WATCH THE SHE MOVES US CLIP

 

Music by Denise Rosenthal.

THE CAMPAIGN

 

The campaign has a 360º media angle and includes TV spots, online & print advertisements and several retail activities.

In the next months, the squad will use different channels to talk about their motivation, how they achieve personal goals, what inspires them and their loved ones along the way. The purpose is clear: inspire women of all ages and invite them to join the movement and the conversation. Let’s go!

Actress and mezzo-soprano singer Daniela Vega

 

View this post on Instagram

 

A post shared by Daniela Vega (@dani.vega.h)

Actress and yoga instructor Maria Jose Prieto

 

View this post on Instagram

 

A post shared by PUMA Chile (@pumachile)

Denise Rosenthal singer-songwriter

 

View this post on Instagram

 

A post shared by PUMA Chile (@pumachile)

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