Braving
the future

A new chapter starts! They have just won the Italian Serie A 🏆 and returned to the top of Italian football with one of the youngest teams in Europe. Now we extend our successful partnership with AC MILAN and will continue as the Principal Partner of the club, the Global Technical Supplier, and the Official Licensed Partner. But there is more. As part of the extension PUMA will become the official naming partner of AC Milan’s core in Vismara Center, the base of the Club’s future talents and women’s team. “PUMA House of Football” will become a home for performance development that will see investment in the next generation of youth players at Milan and help support women’s football.

We are excited to start this new chapter in our relationship. It will focus strongly on the development of women’s football and the next generation of talent.

Under the new terms, we will continue to supply performance apparel for the men’s, women’s, and youth teams, and utilize the style, fashion, and culture of Milan to develop performance and off-pitch lifestyle product that taps into the unique Milanese style. This means that beyond the pitch, we will continue to work on innovative and fashionable collections that connect with soccer culture and strengthen Milan’s global presence.

“This is a fantastic next step for our partnership with AC Milan, two brands with a focus on diversity, inclusivity, innovation, performance and football culture. Our aim is to drive performance innovation and lifestyle apparel on and off pitch. We want to continue to be two of the most sustainable brands in football and support women’s football. This partnership will also see PUMA invest in the Vismara Performance Center. This will be a special place to develop future stars at AC Milan and bring both our brands closer together.”

-Bjørn Gulden, CEO, PUMA

The PUMA HOUSE OF FOOTBALL will also be home to brand and community activations, hosting partnership events and key initiatives in the city.