Arrived in the Future
PUMA unveils a shoe that laces itself
Without them Italian football would not be the same. Equally admired and envied, the “Rossoneri” have treated football enthusiasts around the globe to spectacular displays of “Calcio”, magical European nights at the San Siro and titles throughout their 119-year-old heritage.
Today, the club from northern Italy qualifies as one of the most legendary football clubs in the world, with great support from some of the most devoted fans. Their trophy cabinet is jaw dropping with 14 official UEFA and FIFA titles, including seven Champions League wins alone!
I am very pleased to announce our partnership with PUMA, to whom we're bound by mutual esteem and by our common passion for sports and football values. They represent a major international brand and we'll be proceeding together in the next few football seasons in our strategic pathway striving to reach new and extraordinary goals off and on the pitch.
It goes without saying that the club has a long list of former players that have coined generations of footballers: Paolo Maldini, Clarence Seedorf, Andrea Pirlo, Gennaro Gattuso, Marco van Basten, Carlo Ancelotti and Kaká (only to name a few) would surely be absolute musts in any fantasy football squad.
Although the past years have left the Italians waiting for a major international title, their desire for success remains unbroken and the new club owner has started an ambitious plan to perform at top level.
We are very proud of the agreement signed with PUMA and look forward to starting this new adventure together. PUMA's mission, quite clearly expressed in the brand positioning with the claim "FOREVER FASTER", perfectly combines with the ambitions of our Club on the pitch and in the commercial development, where PUMA will accompany us as an ideal partner to face the forthcoming challenging football seasons.
AC Milan join the roster of PUMA Football clubs, including Borussia Dortmund, Arsenal FC and federations like The Football Associations of Italy, Switzerland, Austria, Cameroon, Ivory Coast, Ghana and Czech Republic.