The Art
of the Process

New collection from PUMA and Michael Lau

January 15, 2021

New collection from PUMA and Michael Lau

January 15, 2021

It’s wearable art! PUMA and Hong Kong based artist Michael Lau are teaming up again for a first full collection of footwear, apparel and accessories, inspired by the creation of a product for a “SAMPLE” collection.

The inspiration behind the PUMA X MICHAEL LAU collection, “SAMPLE,” documents the journey of the creator, and expresses the interaction between the artist and the product. When working with PUMA, Michael’s aim is not to merely produce commercial products, rather, he is intrigued by the idea of exploring a concept as it begins from scratch to finally creating a masterpiece. That, he believes, is where the fun lies.

Please enjoy and make fun out of the process of trial and error. It may surprise you!

Michael Lau

Michael hopes to remind everyone that sometimes mistakes will bring joy. According to his creative experience and understanding, when creating an item, no matter if it’s a figure or apparel or sneakers, the most amusing design may come from the designer or the factory technician’s unintentional mistakes. Facing these accidental miscalculations, most would dump the prototype and revise it immediately. Michael, however, gladly embraces these mistakes. He observes the beauty of such “errors” from another angle and weaves these elements into his designs. His artistic perceptions are unveiled in the products for the PUMA X MICHAEL LAU collection.

Collection pieces feature hand-drawn pencil graphics, graph paper textures, and other playful design references, resulting in products with a look and feel inspired by hand-made items. Prints and details play around the idea of a “work in progress” collection, while graphics inspired by Lau’s figures add a personal touch to the pieces. Many items are adorned with phrases like “Reverse,” “Too Long,” and “Too Small”. These are common words used by factories, which highlights the explorative nature of the “SAMPLE” collection.

from scratch
to masterpiece

Bringing these unique design touches to life, the Mirage Mox features a graph paper inspired print alongside bright pops of color. The Ralph Sampson Mid is adorned with digital prints and mismatched color accents on the laces and tongue. Rounding out the footwear in the collection are similar takes on the Ralph Sampson Lo and RS-2K.

The Two-Face Track Jacket is the standout apparel piece, featuring a unique print with pencil mark graphics in a reversible style with a tall collar. The apparel range includes a variety of items that showcase the concept, like the Knit Pants with ‘”SAMPLE” patch work and the Women’s Pocket Hoodie Dress with a kangaroo pocket on the back. Accessories complete the collection with items like a Flat Brim Cap with a detachable “PUMA SAMPLE STUFF” graphic and a Tote Bag that comes equipped for storage and comfort with unique graphic prints.

The PUMA x Michael Lau collection launches on, PUMA stores and select retailers on January 16th.

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