The Equal Love Confederation drops just in time to honor Pride on a global scale. This collection fuses the energy of the pitch with a dose of Y2K nostalgia, and the fluidity of shared closets to deliver a bold, gender-inclusive lineup. Classic football silhouettes are reimagined with terrace-culture accents, statement graphics, and a full spectrum of LGBTQ+ colors. To celebrate playing with pride, we’ve pulled together a look that can suit anyone, styled straight from the collection.
The Shoes
Ground the look with a statement that speaks volumes in the form of these Palermo Pride sneakers. With their textile base, soft leather accents, and subtle debossed PUMA branding, they’re the kind of kicks that do more than complete an outfit, they anchor it. A nod to terrace style with a fresh, Pride-inspired twist, they’re the bold foundation your wardrobe didn’t know it needed.The whole outfit
The Outfit
This look is all about unexpected harmony where every piece gets a chance to speak. At the core is the fitted graphic baby tee from the Equal Love Confederation drop, serving up that perfect Y2K throwback with a clean, confident silhouette. Paired with relaxed purple capri shorts from the collection, the vibe leans sporty but playful, striking a balance between ease and intention.Layered over top, an oversized ruched jacket adds movement and edge, bringing texture and a whisper of drama without overwhelming the look. A sleeveless denim shirt worn open underneath gives it structure and contrast, turning the whole outfit into a layered love letter to personal expression. Down low, funky multi-colour crew-length socks peek out just enough to frame the standout Palermo Pride sneakers (your foundation and your flex). Altogether, it’s a look built for showing up, standing out, and moving through the world with unapologetic pride.
The Accessories
Accessories seal the deal on this look, bringing a pinch of attitude and a sprinkle purpose. The “We Are Everywhere” cap from PUMA does more than shield you from the sun –it quietly declares presence, pride, and power, all in one clean silhouette. Framing the face are oversized sunglasses with a soft, rounded edge, giving the outfit a laid-back polish that feels both current and timeless. Around the neck, a sculptural pendant adds a hit of gold and a sense of grounding, like a personal talisman styled into the mix. To pull it all together, the black bag from the drop, with subtle rainbow detailing, delivers practicality without losing the plot. It’s just the right size to carry what matters, while still letting you show up bold, grounded, and entirely yourself.Equal Love Confederation channels the pulse of football, early-2000s nostalgia, and fluid fashion into a bold, gender-inclusive celebration of Pride. Designed to inspire authenticity and unity, it’s a call to show up with intention – on the pitch, in the streets, and everywhere in between.
Show your Pride!
Shop our new PRIDE COLLECTION ONLINE on puma.comIn collaboration:
Kristine Mitchell is a freelance journalist based in Berlin, whose work explores art, culture and current fashion trends she observes in the world around her.
Pride Pride
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