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PUMA and HELLY HANSEN launch 90’s appreciation collection in Norway

September 26, 2019

PUMA and HELLY HANSEN launch 90’s appreciation collection in Norway

September 26, 2019

A stiff breeze, a heavy swell and rib boats: When PUMA and outdoor expert HELLY HANSEN team up to introduce their first collection, you can expect an extraordinary experience!

Right in the breathtaking environment of Oslo’s fjords, journalists, influencers, key accounts and HELLY HANSEN’s guests experienced first-hand what PUMA and HELLY HANSEN mean with “Shaped by Weather” – the event’s theme: First, on a speed boat tour through the beautiful Oslo fjord; Later, on a sailboat, where they could show their skills hoisting the sails. The collection (and the guests, too) proved its seaworthiness.

In the evening, the adventurous outdoor events made way for 90s vibes. PUMA’s and HELLY HANSEN’s guests customized their favorite pieces from the collection, while enjoying 90s hip hop music. For those who had to recover from the day, a floating sauna was prepared outside.

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No question, that sports and outdoor knowledge, deeply rooted in each brand’s DNA, culminated in a multifaceted drop of clothing and sneakers!

Both brands left their mark on 1990s streetwear, so it was an easy choice to let the PUMA x HELLY HANSEN collab take inspiration form the vibrant 90’s era and pay tribute to the heritage of PUMA and HELLY HANSEN. Outdoor-inspired details and elements add a modern twist to the collection.

PUMA X HELLY HANSEN also includes cozy, reversible jackets with all-over graphics at the back, featuring water repellant clever fabric to protect you from the elements.

The collection dropped globally on September 26, 2019!

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