Don't you step
on my cool
Suede Shoes!

PUMA’s iconic classic turns 50

October 16, 2018

PUMA’s iconic classic turns 50

October 16, 2018

50 years ago today, one of PUMA’s most iconic products was born: the Suede. Or at least, the world saw it in the spotlight for the first time.

When Tommie Smith stood on the podium of the 1968 Olympic Games on October 16, he had his PUMA shoes standing by his side, while he raised a fist into the air and made (sports) history.

The shoe next to Tommie Smith was called the PUMA Crack, the only suede shoe in PUMA’s line up. In 1972, the PUMA Crack was replaced by the PUMA Clyde – same material, but named after basketball legend Walt “Clyde” Frazier.


A few years later, the contract to name the shoe “PUMA Clyde” expired, but the model stayed the same. With only a slightly modified silhouette, PUMA continued to sell the shoe and named it “Suede”.

Obviously, the Suede and its similar-looking predecessors, the Crack and the Clyde, were intended to be universal training shoes for indoor and outdoor sports. But the lifestyle trend had other plans for the Suede, turning it into a timeless classic street shoe.

I think the Suede turned into what it is today, because it was more fashionable than a shoe made out of smooth leather. Back in the day, when teams appeared in public they wore the Suede together with their suits, because it was sporty and fashionable at the same time.

Helmut Fischer, Mr. PUMA

That’s what made the Suede a classic must-have for every generation for the past 50 years. Plus, the shoe can vary a lot in color. Rumor has it, that PUMA Basketball star and fashion icon Walt “Clyde” Frazier wore a different Suede in a different color every game.

Here’s to the next 50 years and Happy Birthday, Suede!

What else is there?

More featured

Always stay
up to date


I agree that the PUMA group may use my personal data (including my e-mail address) for promotional and marketing purposes in accordance with the PUMA privacy policy and send information about products of the PUMA group to my e-mail address. I can withdraw my consent at any time in the future by sending an e-mail to or via the link in each e-mail.