Kicking off
the new year
forever faster

PUMA signs a multi-year partnership with Porsche Motorsport

January 4, 2019

PUMA signs a multi-year partnership with Porsche Motorsport

January 4, 2019

PUMA gets off to a flying start into 2019, literally: We signed a long-term sponsorship agreement with Porsche Motorsport.


Being the exclusive technical partner for fireproof racing clothing as well as shoes, caps and luggage, PUMA equips all 24 Porsche Works Drivers, Juniors and Young Professionals and the pit crews of the Porsche factory teams with the latest innovations in fireproof motorsport clothing.

That comprises the team in Formula E, a racing series which only uses electric cars, and all factory Grand Touring (GT) racing activities.

Our PUMA cat will then be seen jumping across race cars and all the race gear worn by the factory drivers and the pit crews.

We are proud to be partnering with Porsche Motorsport, one of the most successful racing companies with a rich tradition in motorsport. PUMA’s racewear is developed for the highest level of racing and we are happy to add Porsche Motorsport to our existing partnerships in F1, and other top motorsport categories

PUMA CEO Bjørn Gulden

Heads up for all fans and motorsport enthusiasts: Together with Branded Sports Merchandising, PUMA will also drop a range of replica and fanwear products consisting of apparel, footwear, headwear, accessories and bags for Porsche Motorsport.

What else is there?

More featured

Always stay
up to date


I agree that the PUMA group may use my personal data (including my e-mail address) for promotional and marketing purposes in accordance with the PUMA privacy policy and send information about products of the PUMA group to my e-mail address. I can withdraw my consent at any time in the future by sending an e-mail to or via the link in each e-mail.