Fueled by Nitro Summit in Boston

Running took center stage last week, as, right after the Boston Marathon, our Fueled by Nitro Run Summit showcased the upcoming PUMA Running products, plans and visions. Over 130 invitees, including retailers, athletes and media, flew in from 20 different countries like the UK, Germany, France, USA, Australia, China, Thailand, and Benelux. Read more about this global gathering!

On Marathon Monday, we kicked off the Run Summit with a viewing party at Dillons in Boston, right near the marathon finish line. It was an amazing opportunity to get together, cheer on our PUMA Athletes and to set the tone for the following days themed around all things Running.

On Tuesday, the event was kicked off by our CEO Arne Freundt. He presented the latest updates on our SS24 plans, including the products, innovation, and marketing strategies. One of the highlights of the event was a panel interview led by Erin Longin, featuring some of our PUMA athletes like Edna Kiplagat, Jenny Simpson, and our North Elite Carolina Coach Alistair Cragg. We also welcomed our  latest PUMA athlete, Konstanze Klosterhalfen  🎉!

Tuesday mornings activities came to an end with a fashion show, showcasing some key pieces of the future of PUMA running, track & field kits and new innovation. In the afternoon, our retail partners had the opportunity to attend the SS24 product rotations across Race Day, Seasons, Everyday product, Track & Field & Season, and deep diving with our global product teams on the new season’s products.

On Wednesday, we invited our guests to get active and participate in morning 5ks with their new Magnify 2 or Deviate NITRO Elite 2s, lead by none other than Jenny Simpson. It was a great opportunity to connect over our shared passion for running and test out our new kicks.

All in all, the Fueled by Nitro Run Summit in Boston was a huge success, thanks to great teamwork and our amazing partners. Until next time, keep running and keep being Forever.Faster!

Watch the RACAP Video here!