Diverse
Mannequins

We have unveiled four types of diverse mannequins at our stores across India. They have been molded to the body measurements of real women, representing our aim to break up society’s rigid, unrealistic beauty standards, and to further inclusion and diversity. One of the mannequins is seated in a wheelchair and is a tribute to PUMA athlete Avani Lekhara, Indian rifle shooter and Paralympics gold medal winner.

As part of this initiative, we have created a tribute mannequin of gold medalist rifle shooter and PUMA athlete Avani Lekhara to celebrate her achievements.

“It’s a humbling experience for me to see my own mannequin. I am touched and honored by this gesture. It’s a significant move by PUMA as these mannequins symbolize what women actually look like. PUMA has always been at the forefront of inclusion and diversity and I am glad the brand has taken this ground-breaking step of representing everyday women through a diverse range of mannequins. One-size-fits-all is a myth and I hope this empowers women to celebrate their individuality.” – PUMA Athlete Avani Lekhara

We have identified and shortlisted four female shoppers of varying body types to participate in the initiative, wherein mannequin molds were created as per their exact measurements. Historically in retail, mannequins have always been tailored to look a particular way. This move aims to shatter society’s rigid beauty standards and ideal body expectations.

 “Our mannequins are a representation of PUMA’s belief in breaking stereotypes, boosting sports and health, and creating a culture of liberation. As a brand, PUMA wants to stand for everyone. Our apparel in both performance and lifestyle adapts to women of all shapes and makes them feel good. I am positive that this initiative will kickstart a perception-change in India. We are honored to create a tribute mannequin for PUMA Athlete Avani Lekhara. She is an inspiration and a role model for young women in India, and this is our way of celebrating her achievements.” – Abhishek Ganguly, Managing Director, PUMA India, and Southeast Asia.

PUMA India has installed the new mannequins across 24 stores. The assortment of mannequins will also be rolled out to other PUMA stores over the year.