Old threads woven into new trends. PUMA is bringing RE:FIBRE to the World Cup, producing all replica jerseys for its national teams from recycled textiles rather than plastic bottle-based polyester.

From a walk through Nuremberg Zoo to a global icon: discover how PUMA’s jumping cat came to life and how Rudolf Dassler’s vision shaped one of the industry’s most recognizable logos.

PUMA’s founding story began over a century ago in a small Franconian town called Herzogenaurach, where two German brothers turned a bold idea, clear vision, and passion for sport performance into the origins of the sports industry as we know it today.

Meet Mujtaba Hussain, a third-party sustainability auditor with global risk management partner, LRQA, who makes sure brands like PUMA and their suppliers walk the talk on responsible business.

Step inside PUMA’s largest European flagship on London’s Oxford Street – where innovation, style, and culture meet under one roof

PUMA has teamed up with its long-term partners in Jamaica, including the world’s fastest man Usain Bolt, to help communities hit hard by the catastrophic hurricane that killed and injured people and destroyed infrastructure across the island.

It immediately lets you recognize a pair of PUMAs, whether it’s a SUEDE, a KING or a DEVIATE NITRO™ running shoe. Dive into the history of the FORMSTRIP.

How will PUMA become a Top 3 global sports brand? PUMA CEO Arthur Hoeld talks about how a focus on product, sports and storytelling can do more for brand health than any single campaign could ever do.

Football jerseys are emotion, identity, and innovation. At PUMA, they also stand for responsibility – from design to recycling. Our newest Forever. Better. podcast series  Who Gives A Shirt explores how culture, technology, and sustainability shape the future of football jerseys.

Three episodes in, and Who Gives a Shirt our newest Forever. Better. podcast is already turning heads. Focused on the fascinating world of football jerseys, the show dives deep into history, culture, innovation and their environmental impact.

What do football shirts say about us? A lot more than you might think. Football shirts are memories, status symbols and style statements all in one.

Let’s be honest, sustainability reports are important, but not always an easy read. That’s why we challenged three of our changemakers to highlight our most important achievements and make our 2024 Sustainability Report easier (and more fun) to understand.

Our SWAP SHOP wasn’t just about the clothes. It was about changing habits, starting conversations, and proving that style and sustainability can go hand in hand.

Fixing instead of Ditching Fast fashion, overconsumption and the current throwaway culture have taken a great toll on our planet. A significant step we can take is to find ways to extend the lifespan of our clothes.

HAPPY EARTH DAY! Earth Day is the annual reminder of our collective responsibility to protect our planet, but at PUMA our commitment goes far beyond just one day. 

London, get ready—This Autumn, we’re opening the doors to our first-ever European flagship store, right in the heart of the city’s buzzing West End, on Oxford Street.

Pole Vault World Record Holder and Paris Olympic Gold medallist Armand “Mondo” Duplantis and PUMA CEO Arne Freundt sat down to talk about how to achieve World Records, how PUMA’s spikes help with that and how high Mondo thinks he could ultimately jump.

In line with Germany’s Equal Pay Day, we took a deep dive into the topic of Equal Pay at PUMA – reflecting on our progress, evaluating where we stand today, and outlining our goals for the future.

We have received strongly improved scores for our sustainability efforts regarding water security and forests and maintained a top score for our climate policy in the latest ratings by global environmental non-profit CDP.