After stepping into her role as global ambassador and creative partner with PUMA in 2024, Rosé is putting her own stamp on the brand with her first collection. The sleek, monochromatic line reimagines the world through her popstar perspective, layered with intimate nods to her journey and signature style. To celebrate a release that feels like an extension of Rosé herself, we’ve styled a refined contemporary look of the day inspired by the drop.
The Shoes
Rosé’s take on the iconic PUMA Speedcat arrives with a balletcore twist. Three fresh interpretations, rendered in supple leather and suede, bring a new layer to the Speedcat legacy with quietly loud details, such as a “ROSIE” signature stamped on the tongue and insole, a subtle nod to her evolving identity.The Speedcat Ballet SD offers an urban spin on pointe shoes, while the Speedcat OG Premium makes a statement with dramatic wraparound lacing across the upper. For today’s look, we styled the OG Premiums in black (the shadow of their lighter twin in white), grounding the outfit with oversized white lacing, crisp contrast stitching, and a cream stripe for definition. All three silhouettes carry Rosé’s unique blend of power and poise.
The Outfit
This collection aims to be a reflection of the K-pop artist, on and off stage. Rosé explains that she <em>“wanted every piece to feel like a quiet rebellion, something that empowers you to show up as your most honest, fearless self”</em>. This vision carries through into the apparel, distilling her creative perspective into sporty, streetwear-inspired designs.For the outfit of the day, we’ve leaned into sporty-feminine vibes with a K-pop idol twist, meaning that the carefully selected layers balance streetwear ease with just a touch of stage-ready polish. The Oversized Track Jacket from the collection is a perfect example of this, reinterpreting PUMA’s classic track suit with a relaxed, fashionable cut. Underneath comes the notable Mesh Top, also marked with a bold “ROSIE” graphic across the back, adding impact without overwhelming the look. A rose pink bra top softens the shape but still brings an unexpected edge with its spiky straps, while the micro mini skirt pushes the style further into performance-ready territory. Together, the pieces capture Rosé’s mixture of confidence, elegance, and modernity (plus the entire look alternates between shades of black and pink for a cheeky nod to the star’s origins).
The Accessories
To complete the look, accessories swing between delicate and defiant, while tying back to Rosé’s aesthetic. The thigh-high semi-sheer mesh socks echo the texture of the cropped jersey, creating cohesion while elongating the leg line. They are paired with matte black rimless lenses, slightly angular in shape, that bring an understated statement to the mix. Then jewelry adds layers of attitude; a mismatched set of earrings plays with proportion, one slender hoop integrated with a safety-pin motif and the other with knotted silver and bead accents. Dangling off-white pearls soften the contrast and fuse punk with feminine. Around the neck, three chains in varying textures are strung with abstract charms for depth and balance. Finishing up, Rosé’s softer side inspires a silk rose-pink ribbon, tied into the hair for a fluid note that harmonizes with the bra top and offsets the outfit’s edgier elements. A mini grip bag adds personality through its compact shape and playful proportion, while the collection’s baseball cap finishes the look with that signature K-pop idol/ undercover-star quality.The PUMA x ROSÉ collection launches on August 28, 2025, and will be available at PUMA.com, in PUMA flagship locations, and through select retail partners.
IN COLLABORATION
Kristine Mitchell is a freelance journalist whose work explores global culture, creative expression and patterns she observes in the world around her.
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