FENTY x PUMA is back, and this time it’s all about changing the playbook. Rihanna takes classic football silhouettes and turns them into head-turning style moments: sporty, polished, and infused with joy. Think elevated textures, thoughtful details, and a moody, sophisticated palette that invites self-expression. To spark your game plan and get the ball rolling, we’ve styled two distinct looks from the new drop.
THE SHOES
The first outfit kicks things off with the Avanti LS in a dusky lilac. This limited-edition drop pairs a plush nubuck upper and tongue with gentle gold accents, a creamy Formstrip, and a gum sole laced with football-inspired stitching. A modern nod to the iconic PUMA King, the Avanti LS is built to make a statement on (and off) the pitch.
Outfit two makes its entrance in the PUMA Cat Cleat L. Drawing from the iconic heritage of the PUMA Striker, this slip-on silhouette blends streamlined design with sport-ready attitude. Football-style studs meet a translucent rubber midsole, finished by crisp co-branding for a result that is classic streetwear refined with stadium-style energy.
Outfit two makes its entrance in the PUMA Cat Cleat L. Drawing from the iconic heritage of the PUMA Striker, this slip-on silhouette blends streamlined design with sport-ready attitude. Football-style studs meet a translucent rubber midsole, finished by crisp co-branding for a result that is classic streetwear refined with stadium-style energy.
THE OUTFITS
Look one is all about understated confidence, seen through a sharp athletic edge. At its core, the collection’s short-sleeved jersey sets the tone in purple and cream, showing off contrast mesh panels, tonal piping, and ribbed details. A metallic co-branded woven label adds just the right flair to RiRi’s remix of a football classic. Layer it with a gradient utility vest that dynamically shifts from lilac to cream for depth and street-smart functionality. Anchoring the look, crisp trousers with bold seam work and a relaxed cut bring together tailored precision and laid-back cool. The result is a genderless statement outfit that feels fiercely proud and simply modern.
Look two leans into plush textures and rich tones for a vibe that is relaxed and confident, with an unshakable sense of self. Start with the FENTY x PUMA Drill Top, an oversized essential that fuses football heritage with Rihanna’s fearless design sensibility. Layer it over a sleek black cami for an easy base that is effortlessly cool. Then the Towelling Track Shorts from the launch introduce a deep maroon shade and soft terry finish, completed by an adjustable waistband and subtle embroidered branding. Top it off with a matching maroon bomber jacket, cut with classic ribbed trims and a clean zip front.
Look two leans into plush textures and rich tones for a vibe that is relaxed and confident, with an unshakable sense of self. Start with the FENTY x PUMA Drill Top, an oversized essential that fuses football heritage with Rihanna’s fearless design sensibility. Layer it over a sleek black cami for an easy base that is effortlessly cool. Then the Towelling Track Shorts from the launch introduce a deep maroon shade and soft terry finish, completed by an adjustable waistband and subtle embroidered branding. Top it off with a matching maroon bomber jacket, cut with classic ribbed trims and a clean zip front.
THE ACCESSORIES
For the first outfit, finishing touches are a continuity that keeps the mood sleek and confident. The silky FENTY x PUMA Scarf in soft purple with a chevron print adds a refined, sport-luxe accent that can be worn as a headwrap or jauntily around the neck. The slim Pocket Grip Bag features contrast piping and metal hardware, slipping easily into any situation. Chunky silver-toned jewelry with lilac enamel and brazen square-frame sunglasses tie the palette together, presenting a cool, unified finish.
In our second style, the details dial up the polish without losing the attitude. A structured black shoulder bag with silver hardware keeps everything sleek and versatile. A black captain’s cap adds a sharp, unexpected edge. Minimalist silver jewelry (from bold hoops to a clean chain and sculptural rings) catches the light just enough to elevate the maroon and black palette. Together, these pieces pull the outfit together for a confident, ready-for-anything feel.
In our second style, the details dial up the polish without losing the attitude. A structured black shoulder bag with silver hardware keeps everything sleek and versatile. A black captain’s cap adds a sharp, unexpected edge. Minimalist silver jewelry (from bold hoops to a clean chain and sculptural rings) catches the light just enough to elevate the maroon and black palette. Together, these pieces pull the outfit together for a confident, ready-for-anything feel.
Whichever way you style it, the new FENTY x PUMA collection is available at PUMA.com and select global retailers, ready to make its way into your wardrobe rotation.
IN COLLABORATION
Kristine Mitchell is a freelance journalist whose work explores global culture, creative expression and patterns she observes in the world around her.
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