Visibility in sports
for the LGBTQ+ community

As part of our #REFORM program we partner with Spanish non-profit organization Panteres Grogues. This organization offers a safe place for the LGBTQ+ community to practice sports and cultural activities. It also works against discrimination on grounds of gender, sexual orientation and sexual identity in sports. PUMA supports the sports club from Barcelona with equipment and material. Panteres Grogues currently has 29 sports sections, including volleyball, padel tennis and football.

We’d like to use the PUMA Panteres Grogues kit as a tool to raise awareness and visibility against discrimination. The shown hashtag #stoplgtbifobia and the inclusive LGBTQ+ flag, in a circular format, symbolises union and cooperation.