In the Name
of LGBTQ Athlete
Inclusivity
PUMA pledges $1 million to the Trevor Project to support young LGBTQ athletes’ mental health
February 5, 2020PUMA pledges $1 million to the Trevor Project to support young LGBTQ athletes’ mental health
February 5, 2020This week, we pledged a donation of $1 million – over three years – to The Trevor Project. But what exactly is the Trevor Project, and how are they making a difference?
The somewhat lofty donation, exclusively planned for The Trevor Project, will help the more than 1.8 million LGBTQ young people estimated to seriously consider suicide annually in the United States, by supporting LGBTQ-inclusive environments in athletic facilities. In addition, the organization’s aim is to foster positive mental health outcomes for young LGBTQ athletes.
In our National Survey on LGBTQ Youth Mental Health, 71% of LGBTQ youth reported discrimination due to either their sexual orientation or gender identity—that discrimination extends into sports and athletics, and is one of the many reasons that LGBTQ young people in crisis reach out to The Trevor Project. We are grateful to PUMA for their partnership in raising awareness on the unique challenges that LGBTQ youth face in athletics and the correlating impact on their mental health, and for promoting The Trevor Project as an ongoing resource to young LGBTQ athletes across the country.
As part of PUMA’s $1 million donation, The Trevor Project will develop and provide comprehensive educational resources that focus on LGBTQ mental health and intersectional inclusivity in sports. And of course, the money will also go towards advocating for safe spaces that are supportive of gender identity and sexual orientation, thereby strengthening mental health outcomes for LGBTQ youth athletes.
At PUMA, we believe everyone who wants to play sports, can and should be a part of the game, which is why we are proud to support The Trevor Project and their efforts in the LGBTQ community. Together, over the next three years, we hope to create a lasting impact for LGBTQ young people and youth athletes whether it’s on the field or in the locker room.
PUMA will elevate The Trevor Project’s crisis services to its network of youth sports clubs, coaches, and sports professionals.
PUMA and The Trevor Project will also explore additional ways to collaborate and fundraise for the organization. For more information about The Trevor Project, visit www.thetrevorproject.org.
