BLACK RACE-GEAR FOR UNITY
PUMA’S FORMULA 1 PARTNER UNVEILS BLACK RACE-GEAR AS STATEMENT AGAINST RACISM AND DISCRIMINATION
July 3, 2020
We proudly support the statement of our partner, the Mercedes-AMG Petronas F1 Team against racism by choosing to drive the entire 2020 F1 season in PUMA black race-gear and join forces to fight racism and discrimination in all forms.
PUMA is always eager for the opportunity to support any of our partners and ambassadors in their pursuit of Universal Equality. The black race gear includes the race suit, underwear, balaclava and gloves. The latter shows #REFORM on the right hand which is PUMA´s statement against racism and criminal justice. The race shoe Speedcat Pro of our ambassador Lewis is turned into black with purple logo form stripes while Valtteri Bottas´ black race boots are coming with white logo form stripes. The change of color to black is demonstrating our partner’s commitment to the principles and practice of diversity and inclusion. The Formula 1 season will kick-off this weekend again with the Austrian GP in Spielberg.
PUMA is always eager for the opportunity to support any of our partners and ambassadors in their pursuit of Universal Equality. The black race gear includes the race suit, underwear, balaclava and gloves. The latter shows #REFORM on the right hand which is PUMA´s statement against racism and criminal justice. The race shoe Speedcat Pro of our ambassador Lewis is turned into black with purple logo form stripes while Valtteri Bottas´ black race boots are coming with white logo form stripes. The change of color to black is demonstrating our partner’s commitment to the principles and practice of diversity and inclusion. The Formula 1 season will kick-off this weekend again with the Austrian GP in Spielberg.
It’s so important that we seize this moment and use it to educate ourselves, whether you are an individual, brand or company to make real meaningful changes when it comes to ensuring equality and inclusivity. I have personally experienced racism in my life and seen my family and friends experience racism, and I am speaking from the heart when I appeal for change.
Lewis Hamilton
?? https://t.co/8GE4K3UwRK
— Lewis Hamilton (@LewisHamilton) June 29, 2020
We launched our #REFORM platform in 2018, with the single goal of turning intentions into actions in the fight for equality, respect, and fairness. This has allowed us to work with amazing athletes such as Lewis Hamilton in fighting racism in their own sporting cultures. To date, we have focused our efforts in Europe on fighting racism in sports, with a particular concentration on Football. In the US, we have focused on racial inequity through reform of the criminal justice system. On a global basis, we have supported organizations campaigning against gender bias and LGBTQ discrimination.
Throughout the history of more than 70 years, PUMA has strongly believed in equality and in the power of sport to unite people and push culture forward in a positive way. We will not give up our #REFORM campaigns until racism and discrimination has been abolished.
brand new livery for 2020 car revealed
In support of the #WeRaceAsOne and #blacklivesmatter movements, the team will drive with a black design that will be kept for the entire season.
The #REFORM initiative was established in October 2018 to commemorate the 50th anniversary of PUMA track-and-field athlete Tommie Smith’s silent gesture. It was born of a desire to come together to take a stand for universal equality.
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