A perfect fit is what pays off on the pitch when it comes to the perfect football boot. With our NETFIT technology that we applied to the PUMA FUTURE it is no longer about the perfect boot, but about the perfect lacing.  

BVB fans go wild after their team’s stellar 5: 0 performance, “breaking” the BVB online shop. PUMA had exactly 9009 special BVB jerseys made, but the whole lot was gone after two and a half hours.

We all love sneakers. And we wear them a lot. Hence, sooner or later the day will come when they will not look new anymore. That’s when the question comes up: Washer yes or no?

We have talked with seven-time Formula 1 World Champion Lewis Hamilton, about his vision of greatness in sports and in life, as part of our “ONLY SEE GREAT” campaign. Accompanying the campaign, PUMA designed the special edition race boot Speedcat Pro Spectra for Lewis Hamilton in the emblematic colors of the campaign.

Shock-absorbing, soft and stable as hell: that’s PUMA’s LQD CELL Technology. The 90’s cushioning system got a reboot earlier this year in PUMA’s new technology platform. Now, LQD CELL also revamps our training shoes!

Shoes just made for walking – that was yesterday. Not only can you wear PUMA’s new LQD CELL Origin AR, but also play an interactive game with it, scan it and add fun effects to pictures and videos. Plus, they are comfortable as hell!

Orlando, Florida is about theme parks, palm trees and golf! Especially in the beginning of each year: Every January, the Professional Golfers’ Association (PGA) Show, the industry’s largest trade show, is held in Orlando.

The shoeboxes you see in our stores today look the same as they always have, red, green or black, but now they have a secret: They use significantly less cardboard than they did before. As part of its 10FOR25 targets, PUMA is looking at the environmental footprint of the company as a whole and aims to embed sustainability into all of our products to make a positive impact at scale. Better packaging is part of that journey. “We took a holistic look at the design of our shoeboxes, and we realized that we were using too much material,” said Jordan Eichenberger, Head of Labelling and Packaging at PUMA Group Sourcing. Jordan and his team started a redesign of the boxes and looked for ways to reduce the amount of material used, while keeping the boxes just as sturdy as before. By using less material in our shoeboxes, we save 2800 tonnes of cardboard per year. If we consider that it takes about 12 trees for a tonne of cardboard, reducing the weight of the shoe boxes has saved 33600 trees – more trees than in New York’s Central Park. But we are even going one step further, as the cardboard boxes are made of more than 95 % (by weight) recycled cardboard. As a part of our 10FOR25 strategy, we will also eliminate consumer-facing plastic bags from our owned and operated stores and, wherever possible, make our retail supplies more sustainable. Our consumer-facing plastic bags are already made of 80% recycled content but in 2021, we cut their use in half. To put it into numbers, that is 200 tonnes of plastic we did not use. But we will not stop there. While we have already eliminated consumer-facing plastic bags from our owned and operated stores in countries such as China and India, we will stop using such plastic bags anywhere in the world by 2023. Instead, PUMA will only use recycled and FSC-certified paper bags in its stores, no matter whether you shop in Herzogenaurach, on Fifth Avenue or in Krasnoyarsk. The switch to more sustainable alternatives for our shoppers wasn’t without challenges, as Martina Lagler, Senior Teamhead Global Retail Business Development, explains. “In general, recycled paper is not as durable as plastic, so the development phase was quite a challenge and I am super happy that we are finally able to offer such a high-quality bag. We also had to make sure to have the relevant documents in place to prove full traceability throughout the production supply chain of the material and its recycled content,” Martina recalls. And there is more happening in our stores: Our customers who want to wrap their PUMA purchases for a special someone, will also receive a gift bag made of recycled and FSC-certified paper soon. The bags PUMA uses for shipping online orders will also be made with 100% recycled plastic and we found more sustainable alternatives for the hangers and shoe trees in our stores. Other packaging improvements may be less obvious to PUMA customers, as they are only used to keep our products dry and clean during transport. But the polyethylene bags that protect our apparel and accessories on their way to the store and in warehouses will also be made exclusively from recycled polyethylene by Spring/Summer 2022. We also reduced the average thickness of these bags from 50 to 30 microns, a 60% reduction which once again saves 400 tonnes of material per year. With all of these measures, we will take another step on our journey to make PUMA more sustainable and be FOREVER BETTER.

*ok, 37, not 50. But we couldn’t resist. 50 years is an impressive age for a shoe. Especially, if it was and is a classic must-have for every generation over the past five decades.

PUMA just released its most technical track spike in years, the evoSPEED TOKYO including the FUTURE & BRUSH versions. Only one week after launch, the new spikes were promoted by our athletes around the globe in a Forever Faster manner, with a total reach of 2.7 million on Instagram.  

Berlin, August 16, 2009: It is the day of the 100m finale of the Athletics World Championships and all eyes are on Lane 4, Usain Bolt’s. For a few seconds, you could have heard a pin drop. Then, it takes no longer than 9.58 seconds for Usain to race into the history books and to become the fastest man in the world for at least the next 10 years.

Singer, actress and PUMA ambassador Selena Gomez is not only one of the most talented artists, but also the strongest girl we know! Fusing her power and voice with PUMA’s heritage in sports and fashion, the two came up with the strongest collection we have seen so far: SG x PUMA Strong Girl!

PUMA is steadily increasing its offer for people who lead a vegan lifestyle and who want to avoid all kinds of animal products, not just in their food but also in their clothes. But what makes a vegan shoe vegan?

Then just train like Usain Bolt. Have you ever wondered, how his workout routine works? Here, he shares his training tips with CATch Up. Read on, if you want to become faster.

Future meets retro! In 1990, PUMA introduced its most advanced cushioning yet: TRINOMIC. Applied across a wide range and variety of shoes, this innovative technology was a hexagonal system in the sole that compressed and rebounded load.

K-Pop fans, this one is for you! Korean band NCT 127 has joined the PUMA family as a new Asia Pacific Ambassador! NCT 127 is a well-known K-pop boy group that has gained great popularity among the younger generation (Gen Z and Gen Alpha) throughout the APAC region, including Japan, China, Singapore and Thailand.

We are still amazed! PUMA athlete Molly Seidel ran a stunning race in the women’s marathon at the Olympics GamesTMto secure the bronze medal in her third-ever marathon with a time of 2:27:46. Molly ran a strong race from the start with her Deviate Nitro Elite Spectra. It is the first Olympic medal for Molly and the first one for our Deviate Nitro Elite High-Performance Running Shoes. We asked Erin Longin (Global Director, Run/Train), Romain Girard (Senior Head of Innovation) & Fabio Silva (Director Branch Operation Footwear) about the personal relationship with Molly, the feeling of seeing her outstanding performance and the share that the Nitro product range has in the success.

When Japanese player Kazuyoshi Miura played his first professional football game for Brazilian side Santos in 1986, Neymar Jr., Luis Suárez and Antoine Griezmann had not yet been born. Yet on Wednesday, Miura, or “King” Kazu as he is known by his fans, became the oldest player in Japan’s top professional league at the age of 53 years old, 6 months and 28 days. Born in 1967, Miura moved to Brazil at a young age and made his professional debut for Santos, the club where Neymar Jr. would also play his first “Brasileirão” match 23 years later. His long career as a forward would take him to other clubs in Brazil but also to Italy, Croatia, Australia and his native Japan. He also became one of the top scorers of the Japanese national team, for which he made 89 appearances between 1990 and 2000 and scored 55 goals. He already set the record for the J.League’s oldest goal scorer, when he scored in March 2017 at the age of 50 years old. For 34 years, Miura has been a proud member of the PUMA family. His new record on Wednesday was also an opportunity for PUMA Japan show off the PUMA KING football boot with a special dedication stitched onto its leather: KAZU with a crown placed next to it and the Portuguese words “Boa Sorte”, meaning “Good Luck”, placed underneath.   View this post on Instagram   #三浦知良 #J1最年長出場 #Congratulation #PUMA #PUMAキング #プーマ #スパイク #フットボール #PUMAFOOTBALL @pumafootball_jp @pumajapan A post shared by プーマ フットボール (@pumafootball_jp) on Sep 23, 2020 at 5:30am PDT   It may not be as simple to recover from a professional football game at the age of 53, compared to someone aged in their 20s, but King Kazu remains determined to keep on playing. His many fans thank him for it!

This week, the first Dua Lipa x PUMA Flutur capsule is about to launch. To get you even more excited, Dua & PUMA created a special Instagram filter. She already used it on the weekend and shared it with her fans. Don’t miss to try it out yourself! The custom filter links to the psychedelic fairytale creative – the new Dua logo. It is a symbol of her partnership with us and brings together her name and the PUMA formstrip which transforms into an iridescent butterfly. Learn more about the meaning of the logo.

Pro Golfer and PUMA Athlete Tisha Alyn shared her coming out story publicly a few years ago to give other people the courage to be themselves. Even today, Tisha describes her coming out as one of the most important days in her life. She is a strong advocate for LGBTQ+ rights and can be seen at many LGBTQ+ related events. CATch Up had the chance to interview the multi talent. We asked her about the positive changes for the queer community in golf in recent years, where more action is needed, and her personal experiences.

What If Your Running Shoe Could Think? It’s easy to assume that wearable tech was born with the rise of smartwatches. But in a world obsessed with metrics – long before athletes synced shoes with smartphones or tracked every step – a quiet revolution began. In 1985, and PUMA was already asking a question that would define the future of sports tech: What if your running shoe could think?

PUMA athletes won 25 individual medals including six gold medals at the World Athletics Championships in Tokyo this month, providing the perfect stage for PUMA’s performance products including the running shoes and spikes with our industry-leading NITRO™ technology.

Welcome to GREEN FLAGS- PUMA’s new podcast which makes sustainability educational, relatable and just a little competitive!   Because although sustainability is a serious game, who says it can’t be fun?   In this 5-part series, join the hosts, Man United captain, Maya Le Tissier, fashion and lifestyle Guru, Oli Bromfield and pro-footballer turned content creator, Moses Duckrell, as they uncover surprising truths about sustainability while taking on eye-opening challenges set by PUMA. The goal? The host with the most “green flags” after each week’s challenge will be crowned the winner.

Behind the wins you see on screen, mental health struggles often go unseen for female athletes. While participating in professional sports can foster confidence, resilience and an exhilarating sense of purpose, it would be misleading to ignore the unique psychological challenges and gender-specific pressures that women in athletics face. This International Women’s Day we’re bringing the conversation around mental health to the forefront, continuing to break the stigma and support the well-being of our women in sports.

We all love sneakers. And we wear them a lot. Hence, sooner or later the day will come when they will not look new anymore. That’s when the question comes up: Washer yes or no?

It’s the moment football fans have been waiting for all summer: on August 22, the Bundesliga kicks off again. And at almost half of all matches, at least one team will be wearing PUMA gear on the pitch.  

PUMA’s athlete and Morocco football star Rosella Ayane joins the Go Wild Podcast to talk about identity, pressure, and staying true to yourself.

Fixing instead of Ditching Fast fashion, overconsumption and the current throwaway culture have taken a great toll on our planet. A significant step we can take is to find ways to extend the lifespan of our clothes.