THE STORY
BEHIND THE
DUA LIPA LOGO
Dua Lipa x PUMA Flutur
December 7, 2021Dua Lipa x PUMA Flutur
December 7, 2021This week, the first Dua Lipa x PUMA Flutur capsule is about to launch. To get you even more excited, Dua & PUMA created a special Instagram filter. She already used it on the weekend and shared it with her fans. Don’t miss to try it out yourself! The custom filter links to the psychedelic fairytale creative – the new Dua logo. It is a symbol of her partnership with us and brings together her name and the PUMA formstrip which transforms into an iridescent butterfly. Learn more about the meaning of the logo.
´FLUTUR’ = BUTTERFLY
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Our collaboration with the global pop superstar features a new logo. It brings together Dua´s name and the PUMA formstrip which transforms into a butterfly.
The iridescent logo will be the centerpiece of the upcoming capsule collection. The name of the capsule is ‘Flutur’, which is the Albanian name for butterfly. The naming was chosen by Dua and pays homage to her heritage while also celebrating the beginning with PUMA.
The new capsule by PUMA and Dua Lipa is coming soon! Stay tuned for more!
