The FUTURE Fits Different

PUMA hosts football tournament to launch the new FUTURE 7 football boot.

February 16, 2024

PUMA hosts football tournament to launch the new FUTURE 7 football boot.

February 16, 2024

To launch the next generation of the FUTURE 7 football boot, as part of PUMA´s new Phenomenal Pack, PUMA hosted a global 4v4 football tournament in the heart of London. At this special event PUMA presented the innovative new edition of the FUTURE. The 12-team tournament featured teams from Japan to America and across Europe competing for an incredible prize. The tournament witnessed some amazing football with Team France taking home the trophy.

Guests as well as teams were able to test the new FUTURE 7 with three amazing challenges. Challenge one put players agility to the test with the FUTURE MAZE, challenge two foccused on players shooting and passing accuracy and the final challenge, the FUTURE PWRPLAY tested players shooting power and accuracy. The winner from each challenge was rewarded with a PUMA boot deal for 2024.

The FUTURE boot just fits different, the feeling is amazing. The boots lock to my feet and give me perfect support when changing directions at speed throughout the game. This is the best FUTURE yet and the colorway is so good.”

– Jack Grealish, Manchester City and England International

Members of the FUTURE squad Kai Havertz, Jorginho, Jess Carter, Romeo Beckham, Omari Hutchinson, Jess Park, Laia Aleixandri, Laia Cordina, and Ann-Kathrin Berger were in attendance to welcome the boot into the family and take it for a test run. Additionally, PUMA players Neymar Jr. and James Madison will also be sporting the boot on the pitch.

The FUTURE 7, equipped with a triple threat combination of evolved FUZIONFIT360 technology, PWRPRINT, and PWRTAPE innovations unique to PUMA is designed for the play – and difference makers. The boot adapts to your foot and allows you to be a force on the field beyond the 90 minutes.

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