PUMA HOUSE

Speaking with PUMA CEO Arthur Hoeld, the handball star reflects on setbacks, leadership and resilience, explaining why the toughest moments often provide the greatest opportunities for growth.

How do you introduce the right product at the right time and who decides what’s on trend? The answer is contained a single word: Culture. PUMA’s Laurent Fricker, explains how cultural impulses emerge, how to spot them early, and how to turn them into products that resonate with consumers.

Legendary Football Manager Pep Guardiola on inspiration, leadership and how to win over different kinds of people to become a successful team.

Marathon running is a true experience of human endurance. From cardiovascular adaptation to muscle fibres begging for fuel, here’s the science behind what happens in a runner's body and how the right gear can support every step.

Running shoes no longer have one job. Beyond the workout, they’re clocking in every day. Here’s why PUMA’s NITRO™ styles can also be a part of your everyday outfit.

Günter Netzer is one of the most iconic footballers in German history. Known for his exceptional football skills and his vibrant personality, he was the first footballer in Germany to wear colourful football boots, made by PUMA.

Kids want comfort and self-expression, parents want quality and value. Emily Müller-Lennox explains how PUMA brings both together. And why multi-use, from school to sports, and more playful looks are gaining ground.

F1 legend Michael Schumacher rewrote history with Scuderia Ferrari – but remained famously warm and grounded. We review the records he broke, his commitment to racing, and the enduring legacy he left on this captivating sport.

Honouring decades of innovation and heritage, Precision in the Wild is the new collection by PUMA Golf and iconic outdoor brand Realtree. Catch up on the behind-the-scenes and design details that make it unique in this interview.

Once reserved for matchdays, football jerseys have earned their spot as a fashion essential – and not just for fans. From stadium terraces to global city streets, we chart the shirt’s journey from pitch to an emblem of culture.

The new Premier League ball introduces NITROFOAM to a match ball for the first time. But the story behind Stellar NITRO is not just about innovation, it is about creating confidence with every touch.

WNBA star Kelsey Mitchell joins the PUMA family to become the first athlete added to Tyrese Haliburton’s signature Hali Line. The two icons from Indianapolis talk friendship, Kelsey’s trajectory, and what’s next for the franchise.