Today we have announced the major new signing of Chelsea and United States superstar Christian Pulisic. Regarded as one of the most exciting young talents in world football, Christian is the youngest ever USMNT captain and is the first American born winner of the UEFA Champions League following his transfer from Dortmund to Chelsea, a move that made him the most valuable U.S. player in history. He has the most goals and assists of any American player in the UCL and is the youngest ever American goalscorer in the tournament. We are excited to welcome Christian to the PUMA Family.

Football star and PUMA athlete Kingsley Coman has graced the cover of prestigious football fashion magazine SEPP to talk THAT 2020 Champions League winning goal, the latest trends in men’s fashion and gives an exclusive look behind the curtain of his incredible journey to football stardom, having captured his 10th consecutive league title.

Welcome to the PUMA family, Kingsley Coman! We have just signed a long-term partnership with the FC Bayern München and France star. A leader of his generation, Kingsley is one of the most exciting and explosive wingers in world football. He has registered a top speed of 35.68 km/h in the Bundesliga this season making him one of the fastest players in the league so he will naturally step into the ULTRA – PUMA’s next-gen speed boot silo.

PUMA team Italy won the final of Euro 2020 in a thrilling match against England in London on Sunday, which was decided in the penalty shootout. For Italy, it’s the second European title since 1968 and the second major title in PUMA gear since winning the World Cup in 2006. The cards were stacked against the Azzurri early in the game, when England took the lead after just two minutes. But with the Italians getting to grips with the large English crowds cheering for the home team, they kept their cool and conceded no further goal in the first half. After the break, the Italians were the stronger team and pushed for the equalizer, which came in the 67th minute. Neither team managed to score the winning goal so the match was decided on penalties. It was high drama in the shootout, as both teams missed penalties. When England missed for the third time, however, Italy had won the match.  

Ciao, welcome to Milan! Are you still looking for a Christmas gift or something festive (but also casual) to wear during the holiday season? If so, the new PUMA & AC Milan streetwear capsule could give you some inspiration. Face of the collection is PUMA athlete, World-Cup winner, and current AC Milan striker Olivier Giroud whose strong professionalism, sense of fashion, and natural panache suit the collection to a tee. Get inspired by modern design from the Italian “fashion capital”.

What If Your Running Shoe Could Think? It’s easy to assume that wearable tech was born with the rise of smartwatches. But in a world obsessed with metrics – long before athletes synced shoes with smartphones or tracked every step – a quiet revolution began. In 1985, and PUMA was already asking a question that would define the future of sports tech: What if your running shoe could think?

PUMA athletes won 25 individual medals including six gold medals at the World Athletics Championships in Tokyo this month, providing the perfect stage for PUMA’s performance products including the running shoes and spikes with our industry-leading NITRO™ technology.

Welcome to GREEN FLAGS- PUMA’s new podcast which makes sustainability educational, relatable and just a little competitive!   Because although sustainability is a serious game, who says it can’t be fun?   In this 5-part series, join the hosts, Man United captain, Maya Le Tissier, fashion and lifestyle Guru, Oli Bromfield and pro-footballer turned content creator, Moses Duckrell, as they uncover surprising truths about sustainability while taking on eye-opening challenges set by PUMA. The goal? The host with the most “green flags” after each week’s challenge will be crowned the winner.

Behind the wins you see on screen, mental health struggles often go unseen for female athletes. While participating in professional sports can foster confidence, resilience and an exhilarating sense of purpose, it would be misleading to ignore the unique psychological challenges and gender-specific pressures that women in athletics face. This International Women’s Day we’re bringing the conversation around mental health to the forefront, continuing to break the stigma and support the well-being of our women in sports.

We all love sneakers. And we wear them a lot. Hence, sooner or later the day will come when they will not look new anymore. That’s when the question comes up: Washer yes or no?

It’s the moment football fans have been waiting for all summer: on August 22, the Bundesliga kicks off again. And at almost half of all matches, at least one team will be wearing PUMA gear on the pitch.  

PUMA’s athlete and Morocco football star Rosella Ayane joins the Go Wild Podcast to talk about identity, pressure, and staying true to yourself.

Fixing instead of Ditching Fast fashion, overconsumption and the current throwaway culture have taken a great toll on our planet. A significant step we can take is to find ways to extend the lifespan of our clothes.